“Why Won’t You Take My Money?” (On Friction)
If given the choice between two equally amazing, similar products placed in front of them…which one does the customer choose? They choose the one that’s easiest to order. They choose the one that makes their life simpler. Many entrepreneurs make it difficult (or near...YOU are the Key to a Stellar Brand!
What’s the secret ingredient that really makes your brand shine? It’s YOU! Often companies do not have a “human” anywhere on their website. It’s faceless, nameless, story-less…and hero-less. One of the keys to strengthening your...[Warning] Stop Trying to ‘Get’ Customers! – Start Giving!
Dallas was so humid, that even in our hotel room, the pages of my printed AMM manuscript were damp! We had the AC ramped up the whole week. It’s good to back in Colorado…where everything is dry! A quick message before I head to Boulder for dinner at my...Dallas is Hot! (Or What “Experience” Are You Giving Your Customers?)
The day started off great… Knocked out my work for the day… Then did the 18 Minute Workout (advanced level) from Shane (google the app)… Got drenched in my own sweat, said “Fuck this workout!” as I always do, as it kicks my ass every...Sinkhole in Westminster! (Or What Happens When the Structure of Your Funnel isn’t Solid/Strong!)
Last week, highway US-36 (which is very close to where I grew up) collapsed due to a sinkhole! Freaky! We’ve been getting so much rain in Colorado, that engineers think it disturbed the structure of the soil… and part of the highway began to fall apart. Of...Anti-Freedom [Rant]
When an agenda is “forced” upon a population…you know it’s bs. When something is good, healthy, or beneficial, there’s nothing forceful about it. A person simply makes a decision to do the beneficial thing…and they reap the...Can People Be Trapped by Ideas? (My Thoughts on “The Handmaid’s Tale” TV Show!)
I’ve been watching “The Handmaid’s Tale” TV series… and it’s fucking terrifying! Based on the book by Margaret Atwood, published in 1985, it showcases the extreme consequences that can happen if people allow themselves to be...How Do You Communicate?
Business is so fascinating. It provides a vehicle through which to serve a specific group of people in a specific way! Writing and editing for a variety of companies, I get to see the insides of what makes a successful business. At the heart of every successful biz is...Delete This…Delete That: The Delete Key is Your New Best Friend!
Life is a continuous process of “deleting everything that’s not the real you.” In fact, 99% of the most important work you’ll ever do in life is deletion!… also known as “letting go.” One of the biggest problems that blocks...Life’s Changes
Can you imagine your child moving to the other side of the country? Yesterday was Parker’s last day in Colorado. (She’s my fiancé Dan’s 5-year-old daughter.) She is moving to Virginia to live permanently with her mom. We wanted to have as much fun as possible, so we...