We Grow from Doing Things That Feel Impossible, Yet Satisfying
This book represents to me one of the greatest accomplishments of my life: finishing something I started that was hard and, at times, felt impossible. A year ago, I published The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. I had to grow so much to...
The Right Copywriter for Your Brand
Writing for 8-figure brands has taught me a lot about what's worth paying attention to... and what's worth ignoring. Trust me, that's an important distinction to learn! Life is short, your time is valuable, and you don't want to waste it studying stuff that will...
Momentum in Sales
In between watching roadrunners scurry across our desert backyard lawn... I respond to client emails and record quick, micro-audios answering their questions and providing insights on the things they're wondering about. I'm working with several clients who've...
Good Financial Habits (New Vids!)
In the dozens of interviews I've done this year with entrepreneurs who are facing an existential crisis... They all have one thing in common: their finances weren't in order, causing everything to fall apart! Actually, one person I talked to had 6 months of expenses...
Our Arizona Move is Complete!
Good morning anti-marketer! As I type this email, I'm sitting in our new kitchen in Mesa, Arizona, sipping warm, organic ginger tea before Dan wakes up. A week ago, we arrived at our furnished rental house (pic above), at 8:30 pm on a Friday night. It was dark...
“At the Top of My Small Business Bookshelf is The Anti-Marketing-Manifesto”
During our recent trip to North Platte, Nebraska, Dan and I were talking about our upcoming move to Arizona. "You're gonna need a lot of jean shorts," he told me. He's lived in Vegas in the past, so he's familiar with the desert heat! "I don't think I've even owned...
Don’t Take Freedom for Granted
If last year taught us anything, it’s that we can’t take freedom for granted. We can’t take *anything* for granted. That’s a surefire way of losing it. Freedom is something you work for. It’s just not handed out. Freedom is something you must value. If you don’t value...
Get Your Finances Right
Profits and sales solve a lot of problems in business... But if your finances are a mess, due to poor financial habits, you'll quickly create the same problems again... and even bigger ones (and not because you're up-leveling, but because you're being stupid with your...
Marketing ‘Tactics’ Don’t Work if You Hide
These days, people are missing one obvious truth in business: YOU are what sells your product best. Not a marketing tactic, not an ad, not other people (i.e., affiliates), but YOU... Your energy, your health, your personality, your attitude, the degree to which you're...
The Pace & Rhythm of Your Business
"To aim low means to accept mediocre accomplishment." - Ryan Holiday describing Steve Jobs' mentality Happy Tuesday! Is it May already?! WTF!? Hope your 2021 is rocking it... mine is. I can barely keep up with all the writing work coming my way. Between writing...
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