How Do I Move Away from Predatory Marketing?
This week’s question for “Ask Michelle Anything” comes from Meagan. Question: Hi Michelle. I just wanted to reach out! I finished your book (in 2 days!! Lol) and absolutely LOVED it! Shane Ellison is a friend of my husbands and highly recommended it when we...
Tips for Crafting the Best Cover Letter & Resume for a Copywriter
This week’s question for “Ask Michelle Anything” comes from Taneet. Question: I’m wondering if you have any tips for crafting the best cover letter and resume for a copywriter? Michelle's Answer: Great question! This is a common concern for newbie...
How Can I Make My Copywriting Pitches Better?
Hi everyone! I'm starting a new weekly series called, "Ask Michelle Anything." If you have a question about how to land high-paying copywriting clients, how to confidently charge more, how to manage your energy as a copywriter, or anything related to marketing your...
Political Cartoonist Speaks Out! – Interview with Elad Shmueli & Michelle Lopez
When I was 19 years old, broke with not 1 single writing client to my name... a pen pal told me, "You should go into the Air Force, learn Farsi, and become a war correspondent." I was like, "Yeaaaaa, that's definitely not happening. Ever." But I didn't want to be one...
Rules for “Cold Pitching” Copywriting Clients
I'm not a fan of cold pitching someone. However, it CAN work... if you follow some simple rules. 1) Remember that there's a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of "to do" items staring them in...
Writer Math: How to Make Six Figures Writing Part-Time
Be prepared to have your mind blown, aspiring copywriter! In order to become a 6-figure copywriter, all you need to do is re-visit some basic third grade math... in particular, simple multiplication. Do you remember how to multiply? If not, let me refresh your...
A Sales Page That Sold 4 Million Children’s Books: Tuttle Twins
Today I’m doing an analysis on a sales page I love by the @tuttletwins. tuttletwins.com According to this page, their children’s books have sold 4 million copies so far. (I remember a year or two ago when it said 2 million.) Read this full post if you're a business...
We Flew a Plane!
Memorable dates with your partner are a must... otherwise, the relationship fizzles out and dies. My man, "Dan the man" (otherwise known as "Babe") took me on a surprise date this past weekend. Ten minutes before we got there, he told me we’d be flying in a small,...
3 Secrets to a Landing Page That Brings You High-Quality Leads
As a copywriter, content writer, and editor, I’ve been helping business owners write in a way that builds strong, memorable brands for over ten years. My #1 goal has always been the same: to help business owners profit big through their writing. Most of my clients...
Content Writing Vs. Copywriting
A subtle distinction between 2 types of writing that can make your business very profitable—content writing and copywriting. Content is where you motivate, educate, and inspire (MEI) people. Nothing is offered. Nothing is pitched. Nothing is being sold. It's pure...
“Every Business Owner Should Read This Book!”
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