Anti-Marketing During Covid:

Your Biggest Threat is You

If external forces appear to have destroyed your business, remember this simple anti-marketing principle: Your only competition is your former self. In The Anti-Marketing Manifesto (coming fall 2020) I wrote: “Your biggest threat in business isn’t anything outside of...

We’re in an “Experience War”

I love what David Icke says: "We're all part of the infinite consciousness, having a brief human experience." This means that God is in us, and we're as powerful as he is when it comes to our individual lives. That said... I can't help but think the whole purpose of...

Free Falling 200 Ft!

Free-falling off a 200-foot cliff into a massive canyon, you learn a lot about human nature! Wait, let me back up. This past weekend Dan and I drove to Cave of the Winds in Manitou Springs, CO. An hour drive. That area of Colorado is absolutely beautiful. You can see...

Why Customer Spotlights Rock!

Happy Friday! This week, I pored through dozens of customer testimonials... Think about the last time you got a positive testimonial. Maybe it was five minutes ago. Or five days ago. A happy customer is usually so excited, they spew their positive feedback to you...

“If you play with snakes, you get bit”

On our hike this weekend, we saw a rattlesnake. Several other hikers stopped to look at it, keeping their distance. I heard a dog got bit. Here in Colorado, snakes can come out in the warm weather... Here in SOCIETY, "snakes" are everywhere. But they may be disguised....

Dance is My Happy Place!

Happy Friday! This is a pic of me after practicing dance for one hour. You can't tell, but I'm actually "dead" in this pic. (Sore neck muscles, sore thighs, arms can barely move. Hot and dying under my sweatshirt designed to make my dance video slightly "cooler.")...

The Dignity of Solving Your Own Problem

In 2019, my word for the year was "dignity." I let that word seep into my being... and let it become the foundation of all areas of my life. For example, I don't aim to have a "retirement fund" -- I work to have a "dignity fund." That language inspires me. When you...

“Burn the Village in Order to Save It?” Umm…No.

As people start to realize the "cure" is worse than the problem...they will stop allowing the cure to ruin their life. There's a phrase, "burning the village in order to save it." I saw this phrase while reading Jim Collins' book: How the Mighty Fall: And Why Some...

Back from a 2-Week Travel!

It's good to be back in Colorado! I did a road trip to Utah, stayed there for two weeks... And didn't see a single sick or dying person. I saw a lot of people walking their dogs, drawing on the sidewalks with chalk, and living life. Dan flew to Utah for a weekend to...

What’s Your New Vision?

Everyone’s having their own unique “reaction” to corona. At first I was mad…because people couldn’t see the big picture of what was going on. (Story of my life.) But then I decided, “Being mad isn’t helping ME.” So I let it go. Then I was sad…because ignorance is...





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