n What Should You Write in Your Emails? | The Anti-Marketing Manifesto

As a content writer and editor, I’ve witnessed firsthand the power of writing a DGE (damn good email).

One simple email sent to the right person/people can skyrocket your sales.

Multiply that by a daily email, or weekly email that you send — and you build a solid foundation for long-term success in your business.

But what do you write in your emails?

And how do you write in a way that leads to sales?

These are great questions worth investigating.

…I’ve been studying the answers for the past 8 years.

From what I’ve experienced working with various clients online, one of the most effective types of emails you can write are “Customer Spotlights.”

The term “Spotlight” originated from a client of mine back in 2013. It’s the perfect word to describe “customer success story.”

It’s simple…you take one of your customer’s positive feedback about your products or services, and edit their words into a short, sales-generating article.

Half the work is already done for you…because the customer is writing to you in their own words.

I just edit it for clarity, and flow.

The more excited or pleased a customer is about your products, the better spotlight their testimonial will make… because they usually ramble on and on about how much they appreciate what you’ve done for them!

If you regularly get positive feedback like that, that’s a clear sign that you should be doing Spotlights (a form of anti-marketing).

It works with both products and services.

Coupled with my editing skills, and years of experience interviewing people, I have a specific way that I edit customer testimonials, resulting in polished “Spotlights” that your readers will love.

Best of all, they’ll see the value in your products or services…and they’ll buy more from you.

It makes for the perfect sales-generating recipe.

For the last three years, Spotlights have been one of my top-selling packages… because they work. Clients get a ton of sales from them.

If you’re interested in exploring how Spotlights can increase your sales and grow your home business, let’s talk.

Send 5-10 of your best customer testimonials to michelle@antimarketingmanifesto.com and I’ll review. (Doesn’t matter how old they are). Dig through all your old emails and find them!

Copy and paste each testimonial into a separate email, or all in one document (whatever is easiest for you) — and include any correspondence you’ve had with each customer. Don’t worry about formatting or proofreading anything.

Then send everything my way.

I’ll take care of the rest!

Michelle Lopez
Anti-Marketing Manifesto

About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. With a BA in English/Creative Writing and a background as a copywriter, editor, and anti-marketer, Michelle helps her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

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