A Marketing Project Manager Who Understands Copy

So… you’re searching online, trying to find the perfect “marketing project manager” to hire who can successfully oversee and execute marketing campaigns, so you can fill your Zoom events.

You find several PM’s who look good… they’re comfortable with AI, they have lots of experience, etc…

But they don’t say anything about understanding copywriting.

So you don’t bother reaching out to them. Because you’re already thinking about all the times where you had to write the copy yourself.

If your project manager doesn’t understand copywriting, you’ll probably end up writing your own copy… again.

You may lose sign-ups, see decreased show-up rates, and miss out on sales

AND you will most likely not have time to launch the projects you really want to launch… because you’re already busy, and you spend too much time writing the copy yourself.

Here’s my take. A Marketing Project Manager shouldn’t just “manage tasks” — they should also have a strong grasp of copywriting, positioning, messaging, persuasion, buyer psychology — because these are the drivers of why people sign up to your Zoom events in the first place.

Here’s How I Can Make Your Life Easier

If you’re new to my page, welcome! My name is Michelle Lopez Boggs. I’m a Marketing Project Manager, copywriter, and author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout (chapter 2 helped my client have a 6-figure DAY!). Over the last 15 years, I’ve helped my clients sell millions of dollars’ worth of products and services online — through sales funnel copywriting, emailing their list, launching Zoom events, and executing creating email campaigns from start to finish, while driving opens, clicks, sales, and show-up rates.

It all starts with having a Marketing Project Manager who understand copywriting. This person can ask you the right questions to get your positioning for each campaign, and use your own words to drive people to take action.

I’ve worked directly with founders, CEOs, and business owners such as:

“The People’s Chemist” (Shane Ellison) – one of the largest online suppliers of natural medicine in the world
David Neagle of Life is Now Inc. – a world renowned coaching company that has helped thousands of entrepreneurs become millionaires
WatsonFit – one of the most controversial, life-changing coaching companies on the planet
6, 7, and 8-figure brands
New York Times bestselling authors like Dave Cullen, author of Columbine
Lawyers, doctors, and YouTube celebrities
Health coaches, naturopaths, mom and pop businesses
…and many more.

In my 20+ years of being in business, I’ve noticed that the ones who thrive all have a Marketing Project Manager on their team who understands copy.

Those who go out of business or struggle financially do not (or did not) have this person filling this role in their company, driving campaigns to completion while maximizing the copywriting. So, marketing tasks often remained undone; their messaging had gaps in it; and the copywriter often never got the materials they needed to make the copy effective.

My Jumpstart package is designed to help you see where the gaps are in your current marketing project management system, so you can close those gaps and see your Zoom rooms full.

There are 2 paths to working with me:

One is to have me strategize, execute, write, and/or set up your foundational sales funnel content, where anyone may come into your funnel at any time and start receiving emails from you. This service is for you if you have no email list and no funnel, but you have a product that customers love, and you want to help them buy it from you online.

As outlined in my book, The Anti-Marketing Manifesto, there are 5 essential parts of a high-performing sales funnel:

Landing Page with Irresistible Free Gift — a compelling entry point that attracts qualified leads and delivers free value upfront.
Email Autoresponders — 5-7 pre-written emails that “motivate, educate, and inspire” (MEI) your audience to take action (proven to work for both B2C and B2B). These include welcome emails and sales emails.
Sales Page — a page singularly focused on selling your main product, service, or program. It acts as a virtual salesperson. It answers all questions, addresses all objections, and motivates, educates, inspires, and sells.
Video of You Talking Like a Real Person — where you speak naturally and create an immediate connection with your audience.
Traffic Sources — paid ads, YouTube video scripts, organic content, or other strategies to bring in high-quality leads.

When each copy asset is written and structured in an optimized way, your sales funnel becomes a well-oiled machine that generates leads and sales on autopilot. I have seen teenagers make a quarter million a year with sales funnels. Anybody can do it.

The 2nd way to work with me is to have me manage your time-sensitive email marketing promotions for your free or paid Zoom events. Whether you’re looking solely for a copywriter, or someone to manage the entire email campaign, I have extensive experience in this area. I have a rich swipe file of proven templates, structures, and frameworks that sell. This service is for you if you already have a basic sales funnel in place, you already have an email list, and now you’re focusing promoting on a time-sensitive Zoom event or training (free or paid).

If you would like to chat about either service, please book a time to speak with me here.

Or you can send me an email directly.

“I’ve used your Anti–Marketing Jumpstart Kit for over 5 years and it’s been selling since day one! It’s like making sales on auto-pilot! The package is easily worth $10,000. Thank you!”

“Sign me up for your services again, Michelle! Thanks to your work we are always rocking our 7-digit biz, year after year…it’s not discounts I want. It’s value.”

– Shane Ellison, Founder, The People’s Chemist

“Michelle has written articles and promotional emails that have have helped us reach new clients and convert sales from our email list. We are very satisfied with her work and her ability to provide high quality copy even under very tight deadlines. The best part, she captures David’s unique voice and transforms his verbal teachings into easy to understand written communication…which is no small task!”

– Steph Tuss, Former CEO for David Neagle / Life is Now, Inc.

Stop Letting Small Things – Like Reminder Emails and Texts – Fall Through the Cracks or Fail to Inspire People to Show Up. Fill Your Zoom Rooms with Potential (and Paying) Clients!

Imagine this… you have an idea for a training. You want to host it on Zoom. As your Marketing Project Manager, I ask you a few questions about your positioning, I record your answers, and I use your answers as the foundation for writing the promotional copy that will fill your Zoom room.

Behind the scenes, I work with your team — your tech people, designers, copywriters — and together we set everything up flawlessly, on time, on budget, with no task falling through the cracks.

This is what you get when you bring me on board as your Marketing Project Manager.

Here’s what you need to know about me before reaching out:

I’m not an agency. I’m one person. Obviously I can’t work with everyone. Each year, I work with a small number of highly successful founders/CEOs/business owners who are committed to making a huge impact on their audience.
I don’t work with everyone. If you have a massive ego, if you’re a control freak, if you’ve talked badly about your past copywriters, I will pass. I work with success-minded, purpose-driven business owners who get out of their own way.
I go deep with the clients I work with, because I care about you and your business.
I take the time to really get to know you, your brand, and your voice as much as possible. But ultimately, you must be the one who provides me with the positioning. I can give you ideas and pull answers out of you, but you’re the main center of your business. Not me.

If you’re ready to explore what a Marketing Project Manager like me can do for you, let’s talk! Book your intro call with me here, or send me an email to get started.

Talk soon!

Michelle Lopez Boggs
Marketing Project Manager, Copywriter, Copywriting Coach, Author,
The Anti-Marketing Manifesto: How to Sell Without Being a Sellout