This week, I pored through dozens of customer testimonials…
Think about the last time you got a positive testimonial. Maybe it was five minutes ago. Or five days ago.
A happy customer is usually so excited, they spew their positive feedback to you without giving it much thought.
This is great.
While their spirit of enthusiasm makes for awesome raw material… that alone doesn’t do your business justice.
It doesn’t count as “thoughtful content that MEI’s.” (Motivates, educates, inspires.)
(It’s like assuming a pile of wood will automatically translate into a house.)
I’m amazed at how often businesses simply “copy and paste” their customer testimonials, without going any deeper.
That’s a wasted opportunity.
In most cases, readers’ eyes glaze over the pasted text… there is no emotional connection or resonance, because it’s too surface-level.
It’s better to flesh out a stellar customer’s story… so that others can relate to it on a deep level.
Other keyword: deep.
Think about it. Do YOU personally buy from people whom you relate to?!
…Do you ever buy from someone where you can’t f#cking relate to the person selling the product?!?
Happy customers help do the heavy lifting for you… because other people will be able to relate to their story, if you put it into a spotlight format. (Obstacle –> journey –> hero overcomes.)
Testimonials can be faked.
But a story (i.e., spotlight) requires depth, breadth, and a real human being on the other end who gives a shit.
Readers can tell the difference!
Plus, by taking the time to do spotlights, you’re showing everyone that you actually care about your customers.
For almost 7 years I’ve been editing customer spotlights!
I can’t think of any other kind of content that’s as positive and uplifting… as a spotlight.
(Except maybe passionate rants that come directly from a business owner’s mouth!)
Spotlights are a great addition to any successful business that likes to make big cash profits.
(If you don’t like high profits… spotlights aren’t for you.)
Remember… THIS WEEK ONLY, my customer spotlight editing services are on sale.
You only have 24 more hours to get $350 off your next order of 5 spotlights.
You can save these and use them whenever you need them.
If you’ve never used my spotlight editing service, you can try one FREE. But only if you claim it.
There is no hand-holding or enabling from me. You have to lift a finger and reply saying you want a free one… or you want the $350 off. I cannot do it for you.:)
Founder, The Anti-Marketing Manifesto
Quote of the Day: “Take a little off that, homeboy.” – Wes Watson quoting what inmates say to other fat inmates with tits.😂