The Anti-Marketing Marketing Manifesto

How to Sell Without Being a Sellout

Michelle

Do you want to build a sustainable, ethical, and profitable business without feeling like a sellout?
Are you willing to be your true self in business and accept the consequences—and rewards—of doing so?

If you answered “yes,” you might be an anti-marketer! Click “Download Free” to get my top 10 anti-marketing tips + updates on my forthcoming book (release date: fall 2020).

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People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing.

Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS.

In today’s age of increasing transparency, you have to look inside and get 100% real with yourself.

With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout.

In this book you’ll discover:

* Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire—as the foundation for all your content and communication

* How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits

* How to infuse your unique voice, personality, talents, and perspectives into every facet of your business (from your packaging and email newsletter to your funnel) and how critical this is for growth

* The profit-butchering enemy of your attention—and what to focus on instead

* Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”)

Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

This book will be available for purchase in the fall of 2020. Look for it anywhere books are sold.

To sign up for updates, and to get free tips on how to use anti-marketing to grow your business, click “Download Free” (above) and enter your email addy.