Inconvenience

I came across this quote the other day: “Cats can work out mathematically the exact place to sit that will cause the most inconvenience.” It’s a funny quote. And it’s kind of brilliant. It was accompanied by a picture of a cat sitting on...

More Profitability in 2019!

Dan and I enjoyed this Christmas all to ourselves. We threw on the music. He made roasted vegetables and grass-fed beef in the crock pot. We invented a new drink — champagne + cream soda flavored Zevia! (Fyi, when you’re buzzed, red wine + Zevia is also...

DIGNITY! (My Word for 2019)

My word for 2019 is dignity. A couple years ago I joined a program called “Dating with Dignity” and it led me to a quality relationship…one that blew all the previous shitty relationships completely out of the water. And recently I’ve become aware of the phrase,...

Merry Christmas from The Anti-Marketing Manifesto!

Hola Anti-Marketer! Buenos tardes! (lol I am a “Lopez” who’s learning Spanish on the DuoLingo app.) Hope you’re enjoying the holidays! I want to wish you an amazing new year in 2019. …A year full of giving your best to the world around...

Every Sale You Make Can Heal Somebody

I’ve been told more than once that I’m a “healer.” …Which means I can voice things in a way that sets people free. I resisted this idea for a long time. “Me? A healer? No.” I thought that people healed themselves. But if that...

Anti-Marketing Case Study: Dave Ramsey

Dave Ramsey is a great example of an anti-marketer. Unlike the credit card industry — which TARGETS users and gets them hooked on debt for life — Dave is busy helping people get permanently out of debt. He advises ditching your credit cards altogether. He...

Low Volume, High Margin $$

“Hitting 50K per month doesn’t mean a thing if it costs you 50K to get there,” says Profit First professional, Amber Dugger. If you made 50k in revenue last month, but you spent 50k to do that… then your profit was $0. (Your stress levels were...





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