A Little Autoresponder Trick Worth Lots of $$$

I’ve been studying email autoresponders for 9 years. (And also, email newsletters.) The most effective ones — that bring in the most money, and which people like reading the most — have zero fancy gimmicks: No graphics, no pics…just plain text and short, simple...

“Why Won’t You Take My Money?” (On Friction)

If given the choice between two equally amazing, similar products placed in front of them…which one does the customer choose? They choose the one that’s easiest to order. They choose the one that makes their life simpler. Many entrepreneurs make it difficult (or near...

YOU are the Key to a Stellar Brand!

What’s the secret ingredient that really makes your brand shine? It’s YOU! Often companies do not have a “human” anywhere on their website. It’s faceless, nameless, story-less…and hero-less. One of the keys to strengthening your...

Anti-Freedom [Rant]

When an agenda is “forced” upon a population…you know it’s bs. When something is good, healthy, or beneficial, there’s nothing forceful about it. A person simply makes a decision to do the beneficial thing…and they reap the...

How Do You Communicate?

Business is so fascinating. It provides a vehicle through which to serve a specific group of people in a specific way! Writing and editing for a variety of companies, I get to see the insides of what makes a successful business. At the heart of every successful biz is...





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