Anti-Marketing Case Study: Dave Ramsey

Dave Ramsey is a great example of an anti-marketer. Unlike the credit card industry — which TARGETS users and gets them hooked on debt for life — Dave is busy helping people get permanently out of debt. He advises ditching your credit cards altogether. He...

Low Volume, High Margin $$

“Hitting 50K per month doesn’t mean a thing if it costs you 50K to get there,” says Profit First professional, Amber Dugger. If you made 50k in revenue last month, but you spent 50k to do that… then your profit was $0. (Your stress levels were...

Exploring Ancient Mayan Lands

Exploring new cultures and places does not come naturally to me. I’m more of an explorer of ideas — going deep (not wide) into ideas that are truth-based. You could say I’m an “intellectual explorer.” I could read the same book 10 times and get deeper understanding of...

We Fell off the Jet Ski!!!

The turquoise water glistened in the sun. The vastness of the ocean called to mind “endless possibilities.” Climbing down the rocks, I braced myself for a new experience. I got in the water, chest-deep, and walked towards the jet ski. Dan climbed on first,...

Message from a Sweet Cat Who Passed

When I was a kid, I was obsessed with cats. I collected posters of them and taped them to my bedroom walls on every side. I had a calendar with a picture of a new cat each day. I named all of them. I did a “top 40 cats” every week, based on which ones I...

What is Anti Marketing? – Michelle Explains!

I’m Michelle Lopez, founder of “The Anti-Marketing Manifesto,” a company that teaches people how to sell without being a sell-out. Anti marketing is a philosophy that revolves around motivating, educating, and inspiring your audience for massive...





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