If you’re thinking about buying a copywriting program… read this first
If you’re thinking about buying an online copywriting training program, read this first. A little over a year ago, I invested $2500 into a well-known copywriting program. I already knew how to do copywriting. So, I joined mainly for one of the “bonuses”: access to a...
Why This Irreverent Dollar Shave Club Ad Works So Well
Dollar Shave Club is a California-based company that delivers razors and other personal grooming products by mail. They position themselves as a cost-effective and convenient alternative to retail chains. As Fox New wrote, "It’s not good news for the big guys at...
The Rock Bottom Returns — to Your Advantage
Business moves in cycles: highs, then lows. But your lows can be your biggest advantage. Some get trapped in the lows because they think it will last forever. Often they didn’t prepare -- or they built their house on straw. So, their weaknesses are being exposed....
How Can I Focus When CHEMTRAILS Always Piss Me Off?
This week’s copywriting question #006 comes from Sarah. Question: Where I live, I am constantly witnessing a perfectly blue sky in the morning slowly turn white by the end of the day -- due to of all the chemtrail "spraying" that certain planes are doing. It's not...
How Do You Stay Organized When You’re Writing for Multiple Clients?
This week’s copywriting question #005 comes from Elle. Question: I currently have three clients on retainer who send me multiple writing projects per month, which is amazing! However, I'm getting a little overwhelmed trying to stay on top of everything. They each use...
8 of My Favorite Tools to Use as a Copywriter
This week’s copywriting question #004 comes from Alex. Question: What are some of your favorite tools that you use on a regular basis as a copywriter? Michelle’s Answer: There are some tools that I use daily and others that I use less frequently (such as weekly or...
How Can I Get My Spouse to Support My Copywriting Goals?
This week’s copywriting question #003 comes from Anonymous. Question: My husband often guilt-trips me for not bringing in enough income from my copywriting business to contribute to our household budget. He'll have a passive aggressive or critical tone of voice...
[Anti-Marketing Tip] Don’t Sell Victimhood—Sell Empowerment
If you’ve been paying attention, you’ve probably noticed that modern marketing loves to sell one thing above all else: victimhood. Turn on the TV, and you’re bombarded with ads dripping with it. One minute, there's a Big Pharma ad spouting off a laundry list of side...
What Copywriting Samples Should I Include in My Portfolio?
This week’s copywriting question #002 comes from Jayde. Question: Right now I have a bunch of random samples in my copywriting portfolio such as articles, an email newsletter, and an interview teaser email. When I send my portfolio to potential clients who ask for it,...
These 3 Recurring Problems Won’t Go Away—Help!
This week’s question #001 from my copywriter coaching group comes from Anonymous. Question: I have three recurring problems that won’t go away. I’ve been dealing with them for SO long, and I’m tired of them. These are: 1) money issues with my spouse (we’re constantly...
“Every Business Owner Should Read This Book!”
Buy a paperback, Kindle, or hardcover copy on Amazon or other online retailers.
