Real @ss Conversations in the Sauna!

A few weeks ago I was in the sauna at the gym, talking to a woman who was wearing a mask. She initiated a conversation. In 180-degree heat, we ended up talking about how much we both love the sauna, where she had previously worked (Silicon Valley), the gym, and life....

Anti-Marketing During Covid:

Your Biggest Threat is You

If external forces appear to have destroyed your business, remember this simple anti-marketing principle: Your only competition is your former self. In The Anti-Marketing Manifesto (coming fall 2020) I wrote: “Your biggest threat in business isn’t anything outside of...

We’re in an “Experience War”

I love what David Icke says: “We’re all part of the infinite consciousness, having a brief human experience.” This means that God is in us, and we’re as powerful as he is when it comes to our individual lives. That said… I can’t...

Free Falling 200 Ft!

Free-falling off a 200-foot cliff into a massive canyon, you learn a lot about human nature! Wait, let me back up. This past weekend Dan and I drove to Cave of the Winds in Manitou Springs, CO. An hour drive. That area of Colorado is absolutely beautiful. You can see...

Why Customer Spotlights Rock!

Happy Friday! This week, I pored through dozens of customer testimonials… Think about the last time you got a positive testimonial. Maybe it was five minutes ago. Or five days ago. A happy customer is usually so excited, they spew their positive feedback to you...

“If you play with snakes, you get bit”

On our hike this weekend, we saw a rattlesnake. Several other hikers stopped to look at it, keeping their distance. I heard a dog got bit. Here in Colorado, snakes can come out in the warm weather… Here in SOCIETY, “snakes” are everywhere. But they...