Why This Irreverent Dollar Shave Club Ad Works So Well
Dollar Shave Club is a California-based company that delivers razors and other personal grooming products by mail. They position themselves as a cost-effective and convenient alternative to retail chains. As Fox New wrote, “It’s not good news for the big guys at...The Rock Bottom Returns — to Your Advantage
Business moves in cycles: highs, then lows. But your lows can be your biggest advantage. Some get trapped in the lows because they think it will last forever. Often they didn’t prepare — or they built their house on straw. So, their weaknesses are being exposed....How Can I Focus When CHEMTRAILS Always Piss Me Off?
This week’s copywriting question #006 comes from Sarah. Question: Where I live, I am constantly witnessing a perfectly blue sky in the morning slowly turn white by the end of the day — due to of all the chemtrail “spraying” that certain planes are...How Do You Stay Organized When You’re Writing for Multiple Clients?
This week’s copywriting question #005 comes from Elle. Question: I currently have three clients on retainer who send me multiple writing projects per month, which is amazing! However, I’m getting a little overwhelmed trying to stay on top of everything. They...“Every Business Owner Should Read This Book!”
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