by Michelle Lopez | Oct 11, 2019 | Blog
I’ve been studying email autoresponders for 9 years. (And also, email newsletters.) The most effective ones — that bring in the most money, and which people like reading the most — have zero fancy gimmicks: No graphics, no pics…just plain text and short, simple...
by Michelle Lopez | Sep 2, 2019 | Blog
If given the choice between two equally amazing, similar products placed in front of them…which one does the customer choose? They choose the one that’s easiest to order. They choose the one that makes their life simpler. Many entrepreneurs make it difficult (or near...
by Michelle Lopez | Aug 18, 2019 | Blog
What’s the secret ingredient that really makes your brand shine? It’s YOU! Often companies do not have a “human” anywhere on their website. It’s faceless, nameless, story-less…and hero-less. One of the keys to strengthening your...
by Michelle Lopez | Aug 10, 2019 | Blog
Dallas was so humid, that even in our hotel room, the pages of my printed AMM manuscript were damp! We had the AC ramped up the whole week. It’s good to back in Colorado…where everything is dry! A quick message before I head to Boulder for dinner at my...
by Michelle Lopez | Aug 6, 2019 | Blog
The day started off great… Knocked out my work for the day… Then did the 18 Minute Workout (advanced level) from Shane (google the app)… Got drenched in my own sweat, said “Fuck this workout!” as I always do, as it kicks my ass every...
