Book Resources

Following is an updated list of all references, links, and citations made in the book The Anti-Marketing Manifesto: How to Sell Without Being a Sellout by Michelle Lopez Boggs.

Some links may have changed or been deleted since this book was published. I take no responsibility for other people’s links or content. To report errors, please contact me here.

(Last updated on July 28, 2020.)

By chapter:

F*ck Marketing, Or Why I Became an Anti-Marketer

1. VPRO. “Shoshana Zuboff on surveillance capitalism | VPRO Documentary.” YouTube video. 49:59. Posted Dec. 20, 2019. https://www.youtube.com/watch?v=hIXhnWUmMvw

How Predatory Marketing is Harming Humanity

2. Mary Story and Simone French, “Food Advertising and Marketing Directed at Children and Adolescents in the US,” International Journal of Behavioral Nutrition and Physical Activity. (Feb 2004), https://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/

3. Shane Ellison, “Chemical Conspiracy: It’s Not The Food, It’s The Drugs In The Food!” The People’s Chemist, last visited April 3, 2020, https://thepeopleschemist.com/pharmafood-conspiracy-drugs-in-food/

4. Centers for Disease Control and Prevention, “Leading Causes of Death,” CDC.gov, last visited April 3, 2020, https://www.cdc.gov/nchs/fastats/leading-causes-of-death.htm

5. “Fast-food consumption in children linked to poorer academic outcomes.” Medical News Today, last visited April 3, 2020, https://www.medicalnewstoday.com/articles/287414.php. (Study was published in Clinical Pediatrics in December 2014.)

6. Dave Ramsey. “Mankind’s Most Aggressively Advertised Product of All Time.” YouTube video. 6:25. Posted Feb. 27, 2018. https://www.youtube.com/watch?v=2_FARgXrRYM

7. Dave Ramsey, “God’s Ways of Managing Money,” last visited April 3, 2020, https://www.daveramsey.com/blog/managing-money-gods-way

8. Robert Preidt, “Americans Taking More Prescription Drugs Than Ever,” WebMD, last modified Aug. 3, 2017, https://www.webmd.com/drug-medication/news/20170803/americans-taking-more-prescription-drugs-than-ever-survey

9. Steven H. Woolf and Heidi Schoomaker, “Life Expectancy and Mortality Rates in the United States, 1959-2017,” JAMA, November 2019, https://jamanetwork.com/journals/jama/article-abstract/2756187/

10. Robert Preidt, “Americans Taking More Prescription Drugs Than Ever,” WebMD, last modified Aug. 3, 2017, https://www.webmd.com/drug-medication/news/20170803/americans-taking-more-prescription-drugs-than-ever-survey

11. Dr. Peter Gøtzsche is a Danish physician, professor, medical researcher, and leader of the Nordic Cochrane Centre in Copenhagen, Denmark. See https://www.deadlymedicines.dk/about/

12. Peter Gøtzsche, “Our prescription drugs kill us in large numbers,” Polish Archives of Internal Medicine (Oct. 30, 2014), https://www.ncbi.nlm.nih.gov/pubmed/25355584

13. Shane Ellison, “Medical Doctor Speaks on Big Pharma: ‘When Crime Pays, We Will See More Crime,’” last visited April 3, 2020, https://thepeopleschemist.com/medical-doctor-speaks-on-big-pharma/

14. Ray Sipherd, “The third-leading cause of death in US most doctors don’t want you to know about” CNBC (Feb. 22, 2018), https://www.cnbc.com/2018/02/22/medical-errors-third-leading-cause-of-death-in-america.html

15. Shane Ellison, “One Nation Under Drugs – Why I Abandoned The Pharmaceutical Industry,” last visited April 3, 2020. https://thepeopleschemist.com/one-nation-under-drugs-why-i-abandoned-the-pharmaceutical-industry/

We Can (and We Will) Do Better: The Anti-Marketing Manifesto

(No references.)

Chapter 1: Treat People as People, Not as Targets

16. https://www.marchex.com/industries/financial/, last visited April 3, 2020.

17. Example: Shane Ellison, “‘Bone Building’ Drugs Shatter Bone: Sally Field Gets Stinky Sulfur Award,” The People’s Chemist, last visited April 3, 2020, https://thepeopleschemist.com/bone-building-drugs-shatter-bone-sally-field-gets-stinky-sulfur-award/

18. Wallace Wattles, The Science of Getting Rich (Virginia: Thrifty Books, 2009), 6

Chapter 2: Motivate, Educate, Inspire . . . and SELL!

19. Tim Milgram. “Kendrick Lamar – HUMBLE. Choreography by Phil Wright.” YouTube video. 3:23. Posted April 13, 2017. https://www.youtube.com/watch?v=hkJX4fC0w68

20. Michelle Lopez. “Humble (Kendrick Lamar) – Choreo by Phil Wright.” YouTube video. 0:45. Posted May 28, 2017, https://youtu.be/sl_-o0WAIco

Chapter 3: Stop “Getting” Customers, Start Giving

21. Brittany Shoot, “Monsanto Weed Killer Roundup Harms Bees, Study Finds. Here’s Why That Matters.” Fortune, September 25, 2018, https://fortune.com/2018/09/25/monsanto-weed-killer-bees/

22. Carey Gillam, “I Won a Historic Lawsuit, But May Not Live to Get the Money,” Time, Nov. 21, 2018, https://time.com/5460793/dewayne-lee-johnson-monsanto-lawsuit/

23. In reality, the students could have solved their own problem by applying for scholarships, working to pay for their own tuition, and/or going to a less expensive school, and refusing to take on any debt. For a real solution, see Debt-Free Degree: The Step-by-Step Guide to Getting Your Kid Through College Without Student Loans by Anthony ONeal (New York: Ramsey Press, 2019).

24. Dave Ramsey, How to Have More Than Enough. (New York: Penguin Books, 2000), 274

25. Side note: for years, Shane urged me to write this book — the one you’re now holding in your hands!

26. “276 Pound Woman Fights for Her Life and Gets Off Meds,” The People’s Chemist, last visited April 3, 2020, https://thepeopleschemist.com/276-pound-woman-fights-life-trashes-meds/

27. Example of a TPC funnel I helped edit: “Chemist’s #1 Supplement for Total
Prostate Health,” last visited April 6, 2020, https://thepeopleschemist.com/prostate-health/. Disclaimer: I receive a portion of profits from all sales of this product

28. TPC’s exercise routines are available at https://thepeopleschemist.com/18-min-workout/. For the app version, search online or in the app store on your phone.

29. www.HandMadeSoapClub.com

30. Lily Jade. “HER Story: Teen Millionaire.” YouTube video. 4:32. Posted Nov. 3, 2019. https://www.youtube.com/watch?v=0LY6Ua5ksOU

Chapter 4: Measure the Right Things (Spoiler Alert: It’s Your Sales)

31. Wallace Wattles, The Science of Getting Rich (Virginia: Thrifty Books, 2009), 6

32. In his brilliant book Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, Mike Michalowicz suggests taking a small percentage of all your revenue before you do anything else with it and allocating that to a profit savings account. (This is different from traditional accounting methods, in which revenue minus expenses equals profit.) By taking your profit first rather than treating it as an afterthought, you force yourself to shave down your expenses to fit whatever’s left in your business expenses (opex) account. This makes you profitable from day one that you implement the “Profit First” system. As each quarter passes, you can bump your percentage of profits up.

33. Read The Total Money Makeover by Dave Ramsey for help with learning how to save money, pay off debt, and develop good money-management skills.

Chapter 5: Ditch the Vanity Metrics

34. Dave Ramsey. “Retire Inspired Fall Event Video” YouTube video. 1:05. Posted July 29, 2016. https://www.youtube.com/watch?v=abPEbtzQKqw

Chapter 6: Share Insight Often

35. Dave Ramsey. “Top Top 10 – Debt Free Screams on The Dave Ramsey Show.” YouTube video. 1:25:57. Posted March 29, 2017. https://www.youtube.com/watch?v=o_8ebac0ZWc

36. “Inside Highlights® January 2018. What’s Up with Goofus and Gallant®.” Highlights. December 14, 2017. https://www.highlights.com/parents/articles/inside-highlights-january-2018-goofus-and-gallant

37. Michelle Lopez, “Interview with Former Whole Foods Head of Marketing: The ‘Winning Formula’ for Marketing Organic Products,” AntiMarketingManifesto.com, last visited April 6, 2020, http://www.antimarketingmanifesto.com/whole-foods-marketing-interview/

38. Dave Ramsey. “THINK America! – Dave Ramsey Rant.” YouTube video. 7:05. Posted Oct. 26, 2016. https://www.youtube.com/watch?v=K1usdOW4RyI.

Chapter 7: Write Like You Talk

39. Caitlin Kelley, “Cardi B: By The Numbers,” Forbes, May 31, 2019, https://www.forbes.com/sites/caitlinkelley/2019/05/31/cardi-b-by-the-numbers/#3b45a35777aa

40. Candice Nembhard, “Watch Cardi B Explain the Meaning Behind Her ‘Okurrr’ Catchphrase,” Highsnobiety, April 12, 2018, https://www.highsnobiety.com/p/cardi-b-catchphrases-jimmy-fallon/

41. Daniel Kreps, “Not Okurrr: Cardi B’s Application to Trademark Word Denied,” Rolling Stone, July 3, 2019, https://www.rollingstone.com/music/music-news/cardi-b-okurrr-trademark-denied-855262

42. Side note to business owners who are also authors: if you’ve published a book, you can pull paragraphs from your book and adapt them into short email articles for your list. You can also pop these emails into an autoresponder series and have them delivered to new subscribers automatically.

43. Michelle Lopez, “Email Basics Cheat Sheet for Anti-Marketers,” AntiMarketingManifesto.com, Jan. 17, 2020, https://www.antimarketingmanifesto.com/email-basics-for-anti-marketers/

44. TMI: too much information.

Chapter 8: Build Your Email List Like Your Life Depends On It!

45. Periodically back up your email list, as needed. Let people subscribe and unsubscribe at will.

46. Brian Robertson, “Facebook censorship fast becoming an enemy of free expression for conservatives.” Washington Examiner, March 6, 2019, https://www.washingtonexaminer.com/opinion/op-eds/facebook-censorship-fast-becoming-an-enemy-of-free-expression-for-conservatives

47. Brian X. Chen, “How to Delete Facebook: Lost faith in Facebook after data leakages, breaches and too much noise? Here’s a guide to breaking up with the social network and its photo-sharing app for good,” New York Times, December 19, 2018, https://www.nytimes.com/2018/12/19/business/delete-facebook-account.html

48. Nicholas Confessore, Gabriel J. X. Dance, Richard Harris, and Mark Hansen, “The Follower Factory,” New York Times, January 27, 2018, https://www.nytimes.com/interactive/2018/01/27/technology/social-media-bots.html

49. Kara Swisher, “Sri Lanka Shut Down Social Media. My First Thought Was ‘Good,’” New York Times, April 22, 2019, https://www.nytimes.com/2019/04/22/opinion/sri-lanka-facebook-bombings.html

50. Insureon Staff, “General liability risks from social media,” Insureon, January 13, 2015, https://www.insureon.com/blog/post/2015/01/14/general-liability-risks-from-social-media.aspx

51. U.S. Securities and Exchange Commission, “Elon Musk Settles SEC Fraud Charges; Tesla Charged With and Resolves Securities Law Charge,” September 29, 2018, https://www.sec.gov/news/press-release/2018-226

52. Reuters, “Tesla’s Elon Musk says tweet that led to $20 million fine ‘Worth It,’” Reuters, October 27, 2018, https://www.reuters.com/article/us-tesla-musk-tweet/teslas-elon-musk-says-tweet-that-led-to-20-million-fine-worth-it-idUSKCN1N10K2

53. Sam Wolfson, “New York Times racism row: how Twitter comes back to haunt you,” The Guardian, August 3, 2018, https://www.theguardian.com/technology/2018/aug/03/sarah-jeong-new-york-times-twitter-posts-racism

54. Lorrie Thomas, The McGraw-Hill 36-Hour Course: Online Marketing, (New York: McGraw-Hill, 2011), 175.

55. Arthur Middleton Hughes, “Why Email Marketing is King,” Harvard Business Review, August 21, 2012, https://hbr.org/2012/08/why-email-marketing-is-king

56. Danielle Drolet, “Email Outperforms Social Media, Paid Search for ROI,” eMarketer, December 23, 2016, https://www.emarketer.com/Article/Email-Outperforms-Social-Media-Paid-Search-ROI/1014905

57. Brian Marsh, “Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It],” WebStrategies, May 1, 2017, https://www.webstrategiesinc.com/blog/email-marketing-budgets-spend-this-much-on-email-marketing-for-122-roi

58. “Sweetening the Pill,” Kickstarter campaign created by Abby Epstein and Ricki Lake. https://www.kickstarter.com/projects/92756815/sweetening-the-pill-a-documentary/description

59. “Sweetening the Pill” was still in production as of the writing of this book. According to a February 24, 2020 update on the Kickstarter page, they changed the film title to “The Business of Birth Control.” https://www.kickstarter.com/projects/92756815/sweetening-the-pill-a-documentary/posts

60. Michelle Lopez, “How to Promote Natural Birth Control, Raise $119K in 30 Days, and Call Out the Toxicity of ‘The Pill’—Even When the World Seems to Be Against You,” AntiMarketingManifesto.com, March 27, 2016, http://antimarketingmanifesto.com/sweetening-the-pill-interview/

Chapter 9: Grow Your List with a Funnel You Love

61. Roger Dooley, “The Force Your Business Doesn’t Need with Roger Dooley,” The Entrepreneurship Elevated Podcast. 47:00. August 5, 2019, https://podcasts.apple.com/us/podcast/the-force-your-business-doesnt-need-with-roger-dooley/id940156245?i=1000446180255. Listen at around the 10:43 mark

Also mentioned in this chapter: “Sales Funnel 101: The Basic Components of an ‘Anti-Marketing’ Funnel.”

Chapter 10: Don’t Outsource Your Essentials

62. Dave Ramsey, How to Have More Than Enough: A Step-by-Step Guide to Creating Abundance (New York: Penguin, 2000), 50

Chapter 11: Build a Premium Brand

63. http://www.HandmadeSoapClub.com/

64. See Lily’s inspiring video, “HER Story: Teen Millionaire,” here: https://www.youtube.com/watch?v=0LY6Ua5ksOU

65. “Aguilera invests £25,000 in Banksy,” The Independent, April 6, 2006, https://www.independent.co.uk/news/uk/this-britain/aguilera-invests-16325000-in-banksy-6104457.html

66. “Banksy works set auction record.” BBC News. October 20, 2006, http://news.bbc.co.uk/2/hi/entertainment/6069384.stm

67. Maev Kennedy, “Banksy street stall prints, sold for $60, set to make small fortune at Bonham’s,” The Guardian, June 12, 2014, https://www.theguardian.com/artanddesign/2014/jun/12/banskey-prints-new-york-stall-fortune-bonhams 

68. It was believed that the street exhibit stunt was pulled by Banksy himself to comment on the fluid and changeable nature of “value” in our society.

69. www.GetReliefFX.com

70. Shane Ellison, “10 Painkiller Facts Your Doctor Doesn’t Know About,” The People’s Chemist, last accessed April 6, 2020, https://thepeopleschemist.com/10-painkiller-facts-your-doctor-doesnt-know-about/

71. See www.zevia.com and search their store page. (Direct product link is: https://shop.zevia.com/products/healthy-soda/variety-pack)

72. Michelle Lopez, “Discount Without Cheapening Your Brand: 6 Guidelines to Follow,” AntiMarketingManifesto.com, last visited April 6, 2020, https://www.antimarketingmanifesto.com/discount-guidelines/

Chapter 12: Your Only Competition is Your Former Self

73. Florence Scovel Shinn, The Game of Life and How to Play It. (New York: St. Martin’s Essentials, 2020), 29. (Originally published in 1925.) In the second sentence, Shinn is quoting Matthew 10:36 (KJV).

74. Katie Zeizma, “Sackler family fights back against allegations Purdue Pharma fueled the opioid epidemic,” Washington Post, April 2, 2019, https://www.washingtonpost.com/national/sackler-family-fights-back-against-allegations-purdue-pharma-fueled-the-opioid-epidemic/2019/04/02/4d3b68a6-5578-11e9-9136-f8e636f1f6df_story.html

75. Maura Healey, “Why I and other attorneys general are saying no to Purdue Pharma’s settlement,” Washington Post, September 16, 2019, https://www.washingtonpost.com/opinions/why-im-rejecting-the-purdue-pharma-settlement/2019/09/16/1f86e94c-d8b5-11e9-ac63-3016711543fe_story.html

76. John Lynch and Travis Clark, “A 7-year-old boy is making $22 million a year on YouTube reviewing toys,” Business Insider, December 3, 2018. https://www.businessinsider.com/ryan-toysreview-7-year-old-makes-22-million-per-year-youtube-2018-12

Chapter 13: Be Congruent AF—Stick to Your Values

77. Tanya Chen, “A Yogi Influencer Is Trying To Backtrack And Clarify Her ‘Weekly Giveaways’ After Upset Fans Noticed They Were Not, In Fact, Weekly,” BuzzFeed, August 14, 2019, https://www.buzzfeednews.com/article/tanyachen/yoga-influencer-jessica-ollie-said-weekly-giveaways-were

78. Truett Cathy, Eat Mor Chikin: Inspire More People: Doing Business the Chick-fil-A Way. (Georgia: Looking Glass Books, 2002), 100

79. Kate Taylor, “Why Chick-fil-A’s decision to close on Sundays is a brilliant business strategy,” Business Insider, June 2, 2019, https://www.businessinsider.com/chick-fil-a-closed-on-sunday-business-strategy-2019-6

80. Kate Taylor, “Chick-fil-A likely loses out on more than $1 billion in sales every year by closing on Sundays — and it’s a brilliant business strategy,” Business Insider, July 29, 2019, https://www.businessinsider.com/chick-fil-a-closes-on-sunday-why-2019-7

81. www.ThePeoplesChemist.com

82. I mention Shane a lot in this book. Note: he did not fund or finance this book, nor is he accepting any profits off the sale of this book. He refused to! All he did was strongly encourage me to finish this book. #AntiMarketerForLife

83. “Debit Card Policy,” DaveRamsey.com, last visited April 6, 2020, https://www.daveramsey.com/company/debit-card-policy

Chapter 14: Grow, and Be a Rebel for a Good Cause

84. “Homo sapiens,” Humanorigins.si.edu, last visited April 6, 2020, http://humanorigins.si.edu/evidence/human-fossils/species/homo-sapiens

85. “What does it mean to be human?” Humanorigins.si.edu, last visited April 6, 2020, http://humanorigins.si.edu/evidence/human-fossils/species/homo-sapiens

Now Get to Work!

86. See also Aytekin Tank’s article, “Why reading 100 books a year won’t make you successful,” Medium, November 2, 2018, https://medium.com/swlh/why-reading-100-books-a-year-wont-make-you-successful-cd9c3cf672f5. Tank says, “Personal development books are only as helpful as the action we take after reading them.” Amen.

The Anti-Sales Pitch: Should I Take You on as My Next Client?

(No references.)

Bulk Orders, Resources, and More

https://www.antimarketingmanifesto.com/bulk/

Glossary of Anti-Marketing Manifesto Terms & Acronyms

87. E. J. Dickson, “Who Is Rick Singer, the Mastermind Behind the College Admissions Scam?” Rolling Stone, March 13, 2019, https://www.rollingstone.com/culture/culture-news/rick-singer-college-admissions-scam-807736/

88. “Monsanto Weed Killer Roundup Harms Bees, Study Finds. Here’s Why That Matters.” Fortune, September 25, 2018, https://fortune.com/2018/09/25/monsanto-weed-killer-bees/