Hi, I’m Michelle Lopez Boggs!
I’m experienced copywriter, editor, and the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout.
I’ve written copy for 8-figure brands, including “The People’s Chemist,” and David Neagle/Life is Now, Inc., and I’d love to help you create great copywriting that motivates, educates, inspires, and sells.
I have a specialty in writing and improving sales funnel content, so that it’s crisp, sharp, and converts more sales.
Below are a few writing samples:
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Writing Samples
Books I’ve written:
- The Anti-Marketing Manifesto: How to Sell Without Being a Sellout (see a sample book chapter – click here for PDF)
Book sales copy — click here for PDF
Landing page – www.TryHnina.com — I wrote this for an organic chocolate company. The page increased opt-ins to the client’s email list.
Sales copy – www.ThePeoplesChemist.com/store — I wrote and/or edited a considerable amount of sales copy and email marketing content for TPC since 2013
Educational article — explaining what a sales funnel is and its basic parts: “Sales Funnel 101: The Basic Components of an ‘Anti-Marketing’ Funnel.”
Books I’ve edited include:
- 3 Worst Meds: Chemist Shows How to Ditch Risky Meds Before They Sabotage Your Health by Shane Ellison (Amazon bestseller)
- Columbine by Dave Cullen (New York Times bestseller)
- 32 Ways to OutSmart Cancer: How to Create a Body Where Cancer Cannot Thrive by Dr. Nalini Chilkov (Amazon bestseller)
- Don’t Let it Smoke You: How to Create a Non-Toxic Relationship With Cannabis – by Tarris Batiste
- Small Town Gay: Growing Up Different in the South by Logan Lee
Written interviews:
- Interview with Abby Epstein, co-director of the forthcoming “Sweetening the Pill” documentary, with executive producer Ricki Lake: “How to Promote Natural Birth Control, Raise $119K in 30 Days, and Call Out the Toxicity of “The Pill” — Even When the World Seems to Be Against You.”
- Interview with Former Whole Foods Head of Marketing: The “Winning Formula” for Marketing Organic Products
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Me with my furry little friend, Chloe
To book a Zoom call or request copywriting or edits, contact me here.
