Do you think according to appearances, or according to truth?
Part of an anti-marketer’s job is to help the masses think in a way that’s based on truth.
…Like that’s some easy task.
It’s very hard work, because most of society has been conditioned from birth to think according to LIES.
They will even fight to the death to defend these lies.
Educating such people is as hard as John Connor trying to beat the killer “machines” in Terminator 3! (Certain machines were “programmed” to kill humans, and nothing could overturn the program!)
Similarly, the masses are programmed to believe in lies. This belief holds them back in life, and makes it nearly impossible for “truth” or new information to come into their brains.
Pick any industry, and it’s chock full of lies…with maybe a rare handful of truth-tellers.
A marketer has no problem lying. They profit off ignorance.
The anti-marketer profits off spreading truth…whether it’s a personal story laced with emotion, or a science-based factual article.
The anti-marketer spreads truth in the most EASILY DIGESTIBLE way possible, so that people can “wake up,” if they choose. Once informed, they can decide whether they’re going to continue living their life based on lies…or based in truth.
Your content should lay out a clear path for people, to aid in their decision-making.
It HAS to “trigger” people to wake up and pay attention!
What is the one major “lie” that your business is helping to free people from?
By answering this question, you’ll gain clarity on what to write and speak about, and how to spend your time educating people.
What are the “myths” you’re passionate about exposing?
How can you help your customers live in truth…not appearances?
Talk soon,
Michelle
Writer, Editor, Copywriter
Founder, The Anti-Marketing Manifesto
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 