by Michelle Lopez | Dec 8, 2025 | Blog
Dollar Shave Club is a California-based company that delivers razors and other personal grooming products by mail. They position themselves as a cost-effective and convenient alternative to retail chains. As Fox New wrote, “It’s not good news for the big guys at...
by Michelle Lopez | Sep 26, 2025 | Blog
Business moves in cycles: highs, then lows. But your lows can be your biggest advantage. Some get trapped in the lows because they think it will last forever. Often they didn’t prepare — or they built their house on straw. So, their weaknesses are being exposed....
by Michelle Lopez | Feb 18, 2025 | Copywriter Q&A
This week’s copywriting question #006 comes from Sarah. Question: Where I live, I am constantly witnessing a perfectly blue sky in the morning slowly turn white by the end of the day — due to of all the chemtrail “spraying” that certain planes are...
by Michelle Lopez | Jan 11, 2025 | Copywriter Q&A
This week’s copywriting question #005 comes from Elle. Question: I currently have three clients on retainer who send me multiple writing projects per month, which is amazing! However, I’m getting a little overwhelmed trying to stay on top of everything. They...
by Michelle Lopez | Jan 4, 2025 | Copywriter Q&A
This week’s copywriting question #004 comes from Alex. Question: What are some of your favorite tools that you use on a regular basis as a copywriter? Michelle’s Answer: There are some tools that I use daily and others that I use less frequently (such as weekly or...