[Anti-Marketing Tip] Don’t Sell Victimhood—Sell Empowerment
If you’ve been paying attention, you’ve probably noticed that modern marketing loves to sell one thing above all else: victimhood. Turn on the TV, and you’re bombarded with ads dripping with it. One minute, there’s a Big Pharma ad spouting off a laundry list of...What Copywriting Samples Should I Include in My Portfolio?
This week’s copywriting question #002 comes from Jayde. Question: Right now I have a bunch of random samples in my copywriting portfolio such as articles, an email newsletter, and an interview teaser email. When I send my portfolio to potential clients who ask for it,...These 3 Recurring Problems Won’t Go Away—Help!
This week’s question #001 from my copywriter coaching group comes from Anonymous. Question: I have three recurring problems that won’t go away. I’ve been dealing with them for SO long, and I’m tired of them. These are: 1) money issues with my spouse (we’re constantly...How to Have a Sales Call with a Potential Copywriting Client
So, you’ve sent out 100 pitches, emailed dozens of potential clients, sent voices messages through DMs… and you FINALLY got someone to agree to speak with you about your copywriting services. What’s the next step? Glad you asked! Your next step is to...“Every Business Owner Should Read This Book!”
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