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What Copywriting Samples Should I Include in My Portfolio?

by Michelle Lopez | Dec 21, 2024 | Copywriter Q&A

This week’s copywriting question #002 comes from Jayde. Question: Right now I have a bunch of random samples in my copywriting portfolio such as articles, an email newsletter, and an interview teaser email. When I send my portfolio to potential clients who ask for it,...

These 3 Recurring Problems Won’t Go Away—Help!

by Michelle Lopez | Dec 14, 2024 | Copywriter Q&A

This week’s question #001 from my copywriter coaching group comes from Anonymous. Question: I have three recurring problems that won’t go away. I’ve been dealing with them for SO long, and I’m tired of them. These are: 1) money issues with my spouse (we’re constantly...

How to Have a Sales Call with a Potential Copywriting Client

by Michelle Lopez | Nov 7, 2024 | Blog, Copywriter Course, Copywriters, Sales Calls

So, you’ve sent out 100 pitches, emailed dozens of potential clients, sent voices messages through DMs… and you FINALLY got someone to agree to speak with you about your copywriting services. What’s the next step? Glad you asked! Your next step is to...

[Copywriters] “Hire for Attitude, Train for Skill”

by Michelle Lopez | Oct 20, 2024 | Blog, Copywriter Course, Copywriters

Most top-performing business owners agree that when hiring a copywriter for their business: Attitude is ALWAYS more important than skill. That’s why I love the quote, “Hire for attitude, train for skill” (attributed to attributed to Herb Kelleher,...

My Process for Writing Sales Funnel Content and Working With New Clients

by Michelle Lopez | Aug 30, 2024 | Blog

Curious how I go from “0” to writing high-performing sales funnel content for each of my clients? Here’s an overview of my process!   How I Work With New Copywriting Clients   1. Intro Call. Your first step is to book an intro call with me....
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