n Catch 22’s That Don’t Exist | The Anti-Marketing Manifesto

I remember it felt ‘trippy’ trying to keep my balance in this pose, while seeing the unfamiliar Sedona landscape around me.

The sky, the ground, the parts that dropped off… I wasn’t used to them.

It was as if my mind was trying to convince me I’d fall off somewhere… so my body followed suite and felt shaky.

Even though I knew the pose and have been practicing it for over 20 years, my mind was interfering.

Not only was I doing the yoga movement, I was also focusing on a new environment.

When you put yourself in a new environment, you feel off balance for a while as you adjust, acclimate, and normalize new behaviors, new ideas, new ways of thinking.

This is where many people quit or give up.

They can’t handle that slight or overt feeling of imbalance.

You’ll never have perfect balance in any situation… because life is always changing.

Sometimes the ‘terrain’ is shaky. Where you’re standing is wobbly.

Or you, yourself, are off… due to poor choices you made that day.

Those who seek perfect balance before they’ll make a move usually will never make the move.

They’ll be waiting a long time for things to ‘work out’ for them.

Balance becomes the perfect excuse for them to settle for less than what they’re capable of.

“Things all need to be perfectly aligned before I do X,” is their motto.

I can see this tendency in myself also.

“I have to do A, B, and C before I can do X, Y, and Z.”

The only problem is… X, Y, and Z seem to depend on A, B, and C!!!

Using the mind to build Catch-22’s that don’t really exist… to trap yourself into staying the same and not making the moves you need to make to grow.

Instead of spinning yourself into useless Catch-22’s, use your mind to write a new story that actually moves your life forward.

Sometimes you have to do X, Y, and Z before you’re ‘ready’ and before you fully know what you’re doing.

About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She has helped her clients sell millions of dollars’ worth of products and services online by writing as their true selves and crystallizing their human emotions onto the “page.” With a background as a professional copywriter, editor, and "anti-marketer," Michelle teaches her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

Confused About How to Increase Conversions?

Download my FREE cheat sheet, “5 Tips for Increasing Conversions on Natural, Organic, Non-Toxic Products”