The Rock Bottom Returns — to Your Advantage
Business moves in cycles: highs, then lows. But your lows can be your biggest advantage. Some get trapped in the lows because they think it will last forever. Often they didn’t prepare — or they built their house on straw. So, their weaknesses are being exposed....[Anti-Marketing Tip] Don’t Sell Victimhood—Sell Empowerment
If you’ve been paying attention, you’ve probably noticed that modern marketing loves to sell one thing above all else: victimhood. Turn on the TV, and you’re bombarded with ads dripping with it. One minute, there’s a Big Pharma ad spouting off a laundry list of...How to Have a Sales Call with a Potential Copywriting Client
So, you’ve sent out 100 pitches, emailed dozens of potential clients, sent voices messages through DMs… and you FINALLY got someone to agree to speak with you about your copywriting services. What’s the next step? Glad you asked! Your next step is to...[Copywriters] “Hire for Attitude, Train for Skill”
Most top-performing business owners agree that when hiring a copywriter for their business: Attitude is ALWAYS more important than skill. That’s why I love the quote, “Hire for attitude, train for skill” (attributed to attributed to Herb Kelleher,...My Process for Writing Sales Funnel Content and Working With New Clients
Curious how I go from “0” to writing high-performing sales funnel content for each of my clients? Here’s an overview of my process! How I Work With New Copywriting Clients 1. Intro Call. Your first step is to book an intro call with me....“Every Business Owner Should Read This Book!”
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