by Michelle Lopez | Jul 26, 2018 | Blog
One of the lessons I learned in Burbank this past weekend is that you are not your ideal customer. In fact, your ideal customer is far different from you. Worlds apart, usually. The things you do, they don’t necessarily do. The things you prefer, they...
by Michelle Lopez | Jul 24, 2018 | Blog
Yesterday I got back from Burbank. Spent an intense three days with a room full of strangers, who by the end of weekend, I felt like I knew their souls. I do this every so often, meet with other high-level people with the specific intention of understanding some...
by Michelle Lopez | Jul 11, 2018 | Blog
The email followup is a simple, yet underutilized tool that can add hundreds of thousands of extra dollars to your revenue. The year was 2011. I had reached out to a potential client asking if they needed help with copywriting. I knew they were already successful....
by Michelle Lopez | Jul 9, 2018 | Blog
I positioned myself on the dusty ATV. Dan climbed onto the seat behind me, as it was my turn to driveā¦hell yeah! Sticky from the Nebraska summer heat, our bodies were slightly covered with dirt. I gripped the rubber steering hand controls. Squeezed the accelerator and...
by Michelle Lopez | Jun 28, 2018 | Blog
At age 12, I opened my very first business: A basket full of cool toys, which I rented out to my three younger brothers. “This will make me a ton of money,” I thought. “How could it fail?” Cool toys (like Ninja Turtles) were 50 cents an hour....
by Michelle Lopez | Jun 26, 2018 | Blog
I recently re-watched “The Founder” movie about McDonald’s. A year ago, I wrote a scathing blog post about what a douche Ray Kroc was, for scamming the original McDonald brothers out of what was theirs. (It’s currently one of my highest viewed...