Business moves in cycles: highs, then lows. But your lows can be your biggest advantage.
Some get trapped in the lows because they think it will last forever.
Often they didn’t prepare — or they built their house on straw.
So, their weaknesses are being exposed.
Being in a low point is painful, especially for entrepreneurs who love moving forward fast! The rock bottom can feel constrictive — but that’s where creativity and innovation are born, if you keep problem-solving.
Here’s how to use a “rock bottom moment” to your advantage:
Above all else, glean the wisdom from it and apply it to your life.
It highlights your weak areas. Ask yourself:
==> What did you NOT do in 2023 – 2024 that you wish you had done differently?
Make it your top priority to solve that and turn it into a habit.
I’ll share my own story as an example.
In 2023-2024, I was in the grips of an extreme food addiction that nearly destroyed everything I built. I spent nearly $30K on high-end restaurant food laced with sugar. I justified it by saying “I’m hungry,” “I want food,” and “It sounds fun.”
What I didn’t do that I wish I had done:
Submit my problem to God.
Instead of doing that, I sought out human mentors, paid over $40K for a solution, but I wouldn’t listen or apply their advice.
When God stepped in and bitch slapped me with physical and monetary injuries — I finally listened. I was forced to.
Then I found my answer.
I realized I was running away from painful emotions that were being triggered in me while working with certain clients—
District attorneys, agency owners, multi-millionaires who were broke behind the scenes, people with control issues, etc.
The rock bottom was back, but higher than before.
Going forward, my top priority is managing emotions: controlling how I feel and respond, regardless of other people’s mistakes.
The addiction is no longer driving me. I’m free. But I must protect that freedom daily. 2025 has been prepping me for something bigger than I can imagine.
This rock bottom brought me closer to God. (I read the Bible daily!)
People not aligned with wisdom have been removed from my life. New, spiritually aligned people have come in.
Which part of my story resonated for you? Reply back – I want to know!
Michelle
P.S. Looking for an unusual approach to marketing? While we can’t chat in person (unless you’re in Arizona)… the next best thing is Zoom! Let me know what you sell and I’ll help you execute.
Michelle Lopez Boggs is a copywriter and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 