I’m Michelle Lopez, founder of “The Anti-Marketing Manifesto,” a company that teaches people how to sell without being a sell-out.
Anti marketing is a philosophy that revolves around motivating, educating, and inspiring your audience for massive sales. It’s about GIVING, not getting. It’s not about “targeting” a market or manipulating people – it’s about communicating human-to-human, and helping people make informed, healthy decisions for their own lives (including buying your product or service!).
Watch the short 3-minute video below to learn more about antimarketing.
Need a copywriter, editor, or content writer who understands anti-marketing?
If you’re an established home business owner or organization looking to scale up your biz with anti-marketing, I’d love to speak with you! Reach out to me here.
Michelle Lopez Boggs is a copywriter and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 