n 10 Reasons Why Your Website is Losing You Money | The Anti-Marketing Manifesto

Did you know your website might be losing you a lot of money?

Your site is usually the first place a new potential fan will learn about you. It’s your initial connection point – an introduction to your business, the problems you solve, the products you sell, and the results you deliver.

However, there are 10 common mistakes I see on natural/organic websites that cause the business to lose money over time. See if you’re making any of these costly mistakes…

1. You don’t have an irresistible free gift.

Every page of your site should offer an irresistible free gift, such as a report or ebook with valuable information, in exchange for someone’s email address.

And no… “Join our newsletter” doesn’t count as a free gift. It’s not compelling enough.

Not having a compelling free gift is the main reason why your site loses you money. People visit your site, then leave…and you never see them again. You can change that by giving people a reason for THEM to give you their email addy… then you can start marketing to them via email!

2. You have a free gift, but it could be better.

Tweaking the language of your free gift’s title, description, and/or the topic itself can make the difference between whether people actually opt in…or click the X button and never return.

3. Your site is fancy and beautiful, but it’s not focused on conversions.

The primary conversion you want to be getting on your main website is to convert new visitors into subscribers, so that you can start marketing to them via email. You do this by offering an irresistible free gift (see step #1).

Doesn’t matter how fancy or beautifully designed your site is…if you’re not continually adding new subscribers daily, then you’re missing the point of having a website.

4. You overemphasize your credentials and the letters behind your name…but not your story.

I was just having a conversation with someone about this…no one cares about your long list of credentials, certifications, degrees, or letters behind your name. No one cares if you’re wearing a white lab coat, exerting “authority,” or if you’ve been on ABC, CBC, Fox News, etc.

However, people DO care about the story of why and how you created your business. So tell the story of who you are (on your About page) and how this relates to helping your audience. No one can resist a good story.

5. Your site isn’t designed with busy or “dumb” users in mind.

Before I started my biz, I worked in online customer service for 4.5 years. Man, we dealt with some DUMB people. We’d get asked the same questions over and over again.

Eventually I realized it was the company’s fault that we were constantly getting asked the same dumb questions…because the company hadn’t made the answers readily available on their website.

I consider my years in customer service as “million dollar lessons” on how to keep things simple, so that even the “not-so-bright” people can understand and figure out where to get the information they need.

By contrast…your site might be set up like a complicated maze, so that even the most intelligent people can’t figure out where to find the information they want. Lack of simplicity is losing you money. Plus, people are busy…they don’t want to waste time trying to figure out how to navigate your site.

6. You have too many links in the navigation menu.

Too many links in your nav menu makes it confusing for users to find the information they want. It’s a sign that you could probably consolidate some pages together and make it far EASIER for people to navigate your site (see #5).

7. There’s no pictures or videos of you, the owner.

Companies used to get away with hiding behind an impersonal website…not anymore. Pictures of you and your family, or whoever is involved in the business (even your dog) are a must!

Pictures make things more personal and interesting. Plus, this allows people connect with you on a human level.

8. Your blog isn’t controversial or eye-opening enough.

Stop hiring $30/hr writers to write “filler content” on your blog. It doesn’t work anymore. No one reads that shit. Your blog needs to have articles that literally change people’s lives. Offer useful, in-depth, actionable information in an entertaining format. You could post written interviews, customer spotlights, exposés (whistle-blower) type articles, or contrast writing – all of which are proven to get high response and generate sales.

If you don’t have a blog on your site, you need to add one. It gives people a reason to come back to your site again and again. Plus, search engines love websites that continually add new, relevant content…so this also helps boost your SEO (search engine optimization) rankings.

9. Your store page is poorly organized, difficult to use, or confusing to navigate.

Again, assume all visitors to your site are “dumb” and/or pressed for time. The last thing they want to do is waste 10 minutes trying to figure how to add the products they want to their shopping cart.

Make it easy for people to give you their money!

10. You haven’t ordered my Website Assessment yet.

If you haven’t ordered a Website Assessment from me, then you’re probably losing money, because you’re making one or more of the 10 mistakes mentioned above…and you don’t even realize it.

To remedy this, order a Website Assessment and I will personally review your site to see where you’re losing money – and to determine which tweaks/changes/edits can result in significantly more money for you.

Act now! This package is $100 off for a limited time. (The discount is already included in the link.) Stop losing money on your website.

Talk soon,

About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. With a BA in English/Creative Writing and a background as a copywriter, editor, and anti-marketer, Michelle helps her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

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