When I sit down to write an email newsletter to my list, I always have ONE person in mind.
I write as if I’m writing directly to that person.
I use the same language, same candor, same honesty that I would use if I were sending a private message directly to that person.
That’s part of why my emails are so effective.
The moment you try to write to an undefined group of vague, nameless, faceless individuals…you’ve already lost. You might as well be writing to a void in space.
The second thing I do when writing an email is to make sure I’m being real.
People are so tired of bullshit, fake-sounding marketing… they’re craving someone who’s real, upfront, and truthful.
They’re craving someone who has the guts to say, “I’m really sick and tired of this BAD THING that’s happening in MY INDUSTRY…so I decided to do something about it.”
(That’s an Anti-Marketer, baby!)
This alone is enough to cement your brand as “one worth paying attention to” and “one worth buying from.”
…The rest get deleted and thrown into spam.
Many businesses struggle because they either don’t have enough people paying attention to them, or they don’t have enough people buying from them. (Or both.)
You can change that right now…just by being real. And by writing email newsletters as if you’re writing to one person.
It’s so simple, but it works.
If you want my help with this, fill out the short application form.
I walk clients through a process where we set up Anti-Marketing systems that deliver REAL, straightforward, no-BS content (mostly via email) to those who are craving it.
The result? Lots of sales for you, and plenty of satisfied customers.
Talk soon,
Michelle
Anti-Marketing Manifesto
P.S. Here’s an example of being REAL: my article from a couple days ago, “Pic of Me in High School (I Wasn’t Happy!)”
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 