Email is a such a blessing!
What a simple, easy-to-use, valuable technology for any home business owner!
Most are under-utilizing it…or avoiding it altogether. Which is sad.
BUT for those who love using it, here’s a quick tip to help you ramp up your email results:
Leverage the power of “positive adrenaline.”
Ever notice that some emails you get from certain newsletters, you ALWAYS open and read? And some, you always delete or skim through… or skip? (and never buy).
…The ones you read loyally are most likely using some form of positive adrenaline.
They’re training you to get an “emotional hit” when you read their emails.
It’s like a “zing” or “F#ck yes” that the reader experiences while reading. It gets them excited about some aspect of their life.
An interesting picture, a well-written sequence of words, an exciting story, or even a video can create these feelings!
(Marketers use fear and scarcity to create negative adrenaline — while anti-marketers use positivity to inspire positive adrenaline! Don’t mistake the two!)
Fresh, insightful, fun writing usually creates this positive feeling.
Since it can be emotional, content that creates an adrenaline rush is often MEMORABLE!
When you sit down to write your next email to your list…as yourself:
How can I create a rush of adrenaline in a healthy way for those reading?!
Maybe share a quick adventure or experience that YOU recently had that created that same feeling in you.
Have fun with this!!!
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 