n All Biz = Mask or No Mask? | The Anti-Marketing Manifesto

The world is quite strange. A year ago, I never would I have predicted that today we’d be spending time, energy, and thinking about masks, of all things.

(Mask: a device used to hide, disguise, or to amuse or terrify other people.)

Life has morphed into a simple question:

“I won’t be wearing a mask — is that OK?”


“Can you guys please wear a mask?” — “No, we won’t.”

The mask often becomes the deciding factor whether someone will buy from a business.

In a way, the mask summarizes the value system of the business…

If you take it literally, it’s just stupid.

If you take it metaphorically, the mask represents hiding, blending in, not being your real self, doing what you were told to do, selling out.

Businesses are now being defined based on whether they submit to the status quo (masks)… or whether they go against the status quo, and thereby take a stand for freedom, individuality, personality, and all the other tenets of The Anti-Marketing Manifesto.

You can quickly see who’s being a sellout!!!

Btw, how degrading is it for a business to “require” or even “request” that CUSTOMERS wear masks?! What the fuck?!

It was bad enough when business owners were hiding their true self!! (a la predatory marketing).

Now they expect customers to do the same?!

“We’re asking you to hide an essential part of yourself that makes you human and unique–your face.”

…All because someone told them they had to. No other reason.


I’ve been walking into a lot of stores that have “Mask required” signs — without a mask on — and some people say nothing. Others try to bother me with their agenda.

The whole issue fails to serve humanity on any level.

People who were wearing metaphorical masks before the Covid-Plandemic started weren’t helping anyone.

And people who are wearing literal masks now aren’t helping anyone either.

All they’re doing is being a sellout.

We don’t want the sellout version of you. We want the real, authentic version of you.

I find respite in a handful of businesses that don’t mess with masks, don’t cave to the status quo, and who continue pressing forward with their positivity.

You all rock!

I am honored to have some of the world’s freest thinkers subscribed to my email list! Keep moving forward!

Author of the forthcoming book,
The Anti-Marketing Manifesto: How to Sell Without Being a Sellout

P.S. I have a lot to say about the BS going on. Remember, you’re in charge of your own life and biz. See my latest video, “MUSE: How do we fight a war without shedding blood?” (3 min).

About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She has helped her clients sell millions of dollars’ worth of products and services online by writing as their true selves and crystallizing their human emotions onto the “page.” With a background as a professional copywriter, editor, and "anti-marketer," Michelle teaches her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

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