Why This Irreverent Dollar Shave Club Ad Works So Well
Dollar Shave Club is a California-based company that delivers razors and other personal grooming products by mail. They position themselves as a cost-effective and convenient alternative to retail chains. As Fox New wrote, "It’s not good news for the big guys at...
The Rock Bottom Returns — to Your Advantage
Business moves in cycles: highs, then lows. But your lows can be your biggest advantage. Some get trapped in the lows because they think it will last forever. Often they didn’t prepare -- or they built their house on straw. So, their weaknesses are being exposed....
How Can I Focus When CHEMTRAILS Always Piss Me Off?
This week’s copywriting question #006 comes from Sarah. Question: Where I live, I am constantly witnessing a perfectly blue sky in the morning slowly turn white by the end of the day -- due to of all the chemtrail "spraying" that certain planes are doing. It's not...
How Do You Stay Organized When You’re Writing for Multiple Clients?
This week’s copywriting question #005 comes from Elle. Question: I currently have three clients on retainer who send me multiple writing projects per month, which is amazing! However, I'm getting a little overwhelmed trying to stay on top of everything. They each use...
8 of My Favorite Tools to Use as a Copywriter
This week’s copywriting question #004 comes from Alex. Question: What are some of your favorite tools that you use on a regular basis as a copywriter? Michelle’s Answer: There are some tools that I use daily and others that I use less frequently (such as weekly or...
How Can I Get My Spouse to Support My Copywriting Goals?
This week’s copywriting question #003 comes from Anonymous. Question: My husband often guilt-trips me for not bringing in enough income from my copywriting business to contribute to our household budget. He'll have a passive aggressive or critical tone of voice...
[Anti-Marketing Tip] Don’t Sell Victimhood—Sell Empowerment
If you’ve been paying attention, you’ve probably noticed that modern marketing loves to sell one thing above all else: victimhood. Turn on the TV, and you’re bombarded with ads dripping with it. One minute, there's a Big Pharma ad spouting off a laundry list of side...
What Copywriting Samples Should I Include in My Portfolio?
This week’s copywriting question #002 comes from Jayde. Question: Right now I have a bunch of random samples in my copywriting portfolio such as articles, an email newsletter, and an interview teaser email. When I send my portfolio to potential clients who ask for it,...
These 3 Recurring Problems Won’t Go Away—Help!
This week’s question #001 from my copywriter coaching group comes from Anonymous. Question: I have three recurring problems that won’t go away. I’ve been dealing with them for SO long, and I’m tired of them. These are: 1) money issues with my spouse (we’re constantly...
How to Have a Sales Call with a Potential Copywriting Client
So, you've sent out 100 pitches, emailed dozens of potential clients, sent voices messages through DMs... and you FINALLY got someone to agree to speak with you about your copywriting services. What's the next step? Glad you asked! Your next step is to have a sales...
“Every Business Owner Should Read This Book!”
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