Anti-Marketing in the Age of AI
There’s a big debate going on about whether AI (artificial intelligence) will take over copywriting for businesses. People seem to be in 3 camps, from what I’ve observed: Camp #1: “Fuck AI.” Some business owners hate the concept of AI and...How Do I Move Away from Predatory Marketing?
This week’s question for “Ask Michelle Anything” comes from Meagan. Question: Hi Michelle. I just wanted to reach out! I finished your book (in 2 days!! Lol) and absolutely LOVED it! Shane Ellison is a friend of my husbands and highly recommended it when we...Tips for Crafting the Best Cover Letter & Resume for a Copywriter
This week’s question for “Ask Michelle Anything” comes from Taneet. Question: I’m wondering if you have any tips for crafting the best cover letter and resume for a copywriter? Michelle’s Answer: Great question! This is a common concern for newbie...Political Cartoonist Speaks Out! – Interview with Elad Shmueli & Michelle Lopez
When I was 19 years old, broke with not 1 single writing client to my name… a pen pal told me, “You should go into the Air Force, learn Farsi, and become a war correspondent.” I was like, “Yeaaaaa, that’s definitely not happening....Rules for “Cold Pitching” Copywriting Clients
I’m not a fan of cold pitching someone. However, it CAN work… if you follow some simple rules. 1) Remember that there’s a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of “to...“Every Business Owner Should Read This Book!”
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