Rules for “Cold Pitching” Copywriting Clients

I’m not a fan of cold pitching someone. However, it CAN work… if you follow some simple rules. 1) Remember that there’s a real human being on the other end of your pitch. They may have three kids, two wiener dogs, and a truck load of “to...

We Flew a Plane!

Memorable dates with your partner are a must… otherwise, the relationship fizzles out and dies. My man, “Dan the man” (otherwise known as “Babe”) took me on a surprise date this past weekend. Ten minutes before we got there, he told me...

Content Writing Vs. Copywriting

A subtle distinction between 2 types of writing that can make your business very profitable—content writing and copywriting. Content is where you motivate, educate, and inspire (MEI) people. Nothing is offered. Nothing is pitched. Nothing is being sold. It’s...