Back from Utah! ~ Guidance For/From the Dogs…
Just got back from spending a week in beautiful Sandy, Utah, with family. I met my aunt’s two dogs, a chihuahua and a new 3-month old pitbull/mastiff puppy! The puppy was ginormous compared to the chihuahua. We walked them (more like “ran” them),...Customer Spotlights: A Unique Form of Content Writing That Sells
A “customer spotlight” is a written article in which you focus entirely on the positive experience of one of your top customers, clients, or fans. The goal with a spotlight is to tell the customer’s story using their unique language and personality,...YNAB Customer Spotlight: “It Keeps You Honest in Your Budgeting”
I wrote the following interview as an example of a customer spotlight, a unique form of content writing that helps businesses sell more of their products online. This spotlight features Ryan, who is an avid fan of YNAB (“You Need a Budget”). YNAB is the...Why the Home Page is Dead…But Landers Are Alive and Well!
Do you want to start increasing your online sales fast? If so, here’s a critical first piece of advice: The home page is dead…but LANDING PAGES are alive and well. What do I mean by this? Simply that people no longer hang out on website home pages. In the...“Wishful Thinking?” – The Idea That Other People Will Sell Your Product for You
Forget reaching out to “influencers.” BE the influencer. This is tip #10 from my report, “10 Anti-Marketing Tips: How to Sell Without Being Sellout.” The idea of reaching out to influencers to promote your product to their lists and their followers is...“Every Business Owner Should Read This Book!”
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