Why Marketers are Getting CRUSHED!
Traditional marketing is dead. The shit just doesn’t work! People are tired of being marketed to. They want smart, valuable, helpful content…not trite marketing slop. If you try to market yourself in traditional ways, your biz will crumble. Hillary Weiss,...~Your Audience Will Eat This Up!
Just got off the phone with my book coach… We were talking about how so many consumable product companies LIE to the general public. It’s become the norm. Whether it’s a “lie of omission” (e.g., not stating that their product contains...Equifax’s Lame Canned Apology
I’m taking a moment out of my busy Sunday to remind you of this important anti-marketing principle: Apologies are best served fresh, not canned! I’m always fascinated by how corporations try to cover their ass (CYA) with canned apologies. Take the credit...Does Sending “Too Many Emails” Devalue Your Content?!
Someone recently told me I send out too many emails, and the high frequency “devalues” the content. Ridiculous! If you don’t like the frequency of emails, then don’t read it! Or better yet, unsubscribe. We’re all adults here. If something...I’m a Fan of the Original “It” Movie
I watched Stephen King’s movie “It” several times a child. I also watched the new version that came out recently. The original version was creepier…and the most disturbing part was the fact that the adults couldn’t see the blood that was...“Every Business Owner Should Read This Book!”
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