ProYo Vs. Medicare: Why Focusing on Cost Reduction is Out of Alignment for a Premium/Organic Company
The best organic companies are not ashamed of charging premium prices for their products. In fact, because they know the high value of their products, they don’t hesitate to charge more. They don’t waste time apologizing for their high prices, nor do they focus...[Email Marketing Tip] Include Insight in Every Email You Send
Sending an email to your list is an opportunity to create a positive outcome. With a simple email, you can generate sales…educate readers…change lives…and more. However, there are some very easy ways to screw this up. As someone who’s subscribed to many, many email...A Case for Closing All Comments: Why Life is Too Precious to Read Blog, Video, and Article Comments
I used to think having a high number of comments on any given piece of content was a good thing. Whether it was a blog post, YouTube video, high-profile article, or even a Tweet, I used to think “high engagement” was not only desirable — but the main goal. Then...Diplo and 2 Chainz Taste $100K Bottled Water…Is it Worth it? [Fun Anti-Marketing Lesson on Keeping Shit Simple]
In my report “The 8 Levels of Consumer Awareness Around Organic,” I wrote about the necessity of tailoring your content to people at multiple levels of awareness… not just to the smart ones. This means you make your message accessible to ALL levels of awareness...Values Are Everything! – Tim Hortons Coffee Franchise Merely Reacted to “External Pressure”
Is your small business driven by values…or do you only respond to external pressure? In 2015, I wrote about Tim Hortons, a Canadian coffee franchise (which is huge in Canada, but struggling in the U.S.). For about three weeks, 1,500 Tim Hortons locations had...“Every Business Owner Should Read This Book!”
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