Take off the lab coat! (Or: How to inspire people to trust you)
Does wearing certain clothes make people trust you more? I would argue that the clothes you wear are completely irrelevant when it comes to whether or not people trust you and your expertise as a business owner / service provider / whatever. In order for someone to...ART versus a F@&%ked up Food Supply
My mom recently found an old artwork project I’d created decades ago. I can’t remember if I was in high school or junior high when I made it…I completely blocked out the time…but I DO remember creating it. It was an egg sculpture made of sugar, with frosting on the...Sales Funnel 101: The Basic Components of an “Anti-Marketing” Funnel
“Everything must be made as simple as possible. But not simpler.” ~ Albert Einstein A funnel is the system or structure by which you motivate, educate, and inspire new customers to enter your business world, and buy from you. Creating a funnel is a great way to build...Good Marketing Campaigns Vs. Bad Marketing Campaigns (Or – Where Should We Place Our Attention?)
I was reading about Narcissistic Personality Disorder (NPD) and all the behaviors associated with it. Popular wisdom says most people with NPD can never be cured. Those who ARE cured usually hit a “rock bottom” experience that drives them to change and heal...The 3 Most Important Conversations a Business Should Have
I love Blair Enns’ article detailing “10 social media sins” he’s guilty of. I especially love sin #3, which makes a great case for avoiding useless conversations, especially those that tend to arise on social media: “I like that life, work, learning is now one big...“Every Business Owner Should Read This Book!”
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