by Michelle Lopez | May 27, 2015 | Blog, Interviews
Whole Foods is an anomaly. On the one hand, they’re a $12.9 billion company. On the other hand, they shun traditional marketing and advertising. (Oh, except for that little “Values Matter” campaign they launched, which was estimated to cost $15-20...
by Michelle Lopez | May 19, 2015 | Blog
Remember the original Ninja Turtle movies? I used to love those. Raphael’s bad attitude was the best. Michelangelo’s goofball nature was excellent. Being somewhat of a tomboy growing up, I always bonded with the turtles in my own mind. I liked that they were...
by Michelle Lopez | May 18, 2015 | Blog
Want to out-perform all other organic product companies selling similar products as you? Then focus on doing this 1 thing: Make people think about things in ways they’ve never thought of before. In other words…challenge their world view. Looking back on the various...
by Michelle Lopez | May 12, 2015 | Blog, Interviews
CRAFTSMANSHIP Magazine: The Quest for Excellence is a publication that dives deep into the topic of excellence and the “ethos of craftsmanship.” It explores individuals who have mastered their particular craft and whose lives illuminate “the architecture of...
by Michelle Lopez | May 11, 2015 | Blog
This week I’m on travel, visiting family in Salt Lake City, UT. Weather’s beautiful, the energy is different, and it’s nice change from my normal routine in Colorado. The first two days, I did absolutely nothing. Forced myself not to work. Vegged out. Engaged in as...
by Michelle Lopez | May 8, 2015 | Blog
#ThugLife is a popular thing right now on YouTube. It’s where an animal suddenly does something unexpectedly… similar to what a gangster might do. The animal’s face is put in a freeze frame as the video zooms in for dramatic effect, with gangster rap...