The Path of Least Resistance in Marketing Your Organic Products
A while back, I read a great book called “The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life” by Robert Fritz. It’s such an amazing book! And its wisdom applies to marketing and selling organic, non-toxic products online....“Can we use this?” (Or Why Sharing Banal Stories from Your Life = More Sales)
There’s a bit of a cancerous thought going around…and it goes something like this: “My stories aren’t that important or worth sharing.” Perhaps you’ve had some variation of this thought. You sit down to write an email, or a...Extreme Example of Contrast Marketing: Whole Foods Accused of Misleading Customers on ‘Humanely Raised’ Animal Products
As someone who gets paid to write words that generate sales, I strongly believe in the power of contrast marketing. This is essentially where you take one thing, and contrast it to something that is its polar opposite. You dramatize the extreme “black and...Bloated Brick-and-Mortar Health Food Stores vs Lean and Mean Grocery Delivery Services
I was reading about a disruptive new grocery delivery model that could threaten the existence of health food stores. Arnie Katz, co-founder and president of Relay Foods, says, “Traditional retailers are operating under an outdated and inferior business model.”...
Dumb: McDonald’s Big Mac-Themed Clothing
People who know me know that I hate McDonald’s. It’s kind of an ongoing joke at this point… “Let’s find some ways we can bash McDonald’s today…” Mostly I see them as a symbol for ALL unscrupulous junk food / fast food...“Every Business Owner Should Read This Book!”
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