McDonalds’ Cheesy Attempt to Focus Their Marketing on ‘Love’… vs Chipotle’s Loving Recall of Tainted Pork
Featured image from The Atlantic. The title of today’s blog is a mouthful. But the question is, which mouthful contains the most love? A mouthful of McDonald’s, or a mouthful of Chipotle? Recently, McDonald’s has been in the news for pushing a new...[Example Anti-Marketing] The Lady Who Ate Frosted Flakes
Adelia, a grown women in her 50s, was eating Kellogg’s Frosted Flakes one morning for breakfast. Her 30-year-old daughter, Mynt, observed her mother eating this “food.” Mynt looked at her mother, then looked at ingredient label on the box. The expression...What to Do When Your Dissenting Views are ‘Too Much’ for Advertisers
Science Magazine recently rejected an advertorial written by David Bronner, President of Dr. Bronner’s Magic Soaps — a company that describes itself as “the top-selling brand of natural soaps in North America.” The reason for the rejection? The...“Every Business Owner Should Read This Book!”
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