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A Sales Page That Sold 4 Million Children’s Books: Tuttle Twins

by Michelle Lopez | Nov 29, 2022 | Case Studies, Sales Copy Tips

Today I’m doing an analysis on a sales page I love by the @tuttletwins. tuttletwins.com According to this page, their children’s books have sold 4 million copies so far. (I remember a year or two ago when it said 2 million.) Read this full post if you’re a...
Writing Tip: Aim for Simple 5th Grade Language

Writing Tip: Aim for Simple 5th Grade Language

by Michelle Lopez | Oct 20, 2020 | Blog, Sales Copy Tips

“The definition of genius is taking the complex and making it simple.” ― Albert Einstein   There are a million ways you could express an idea… a million ways you can write a particular sentence, paragraph, or article. What’s the best way? Ah, the...

Quick Sales Copy Tip: Give the Impression of Increase

by Michelle Lopez | Oct 23, 2018 | Sales Copy Tips

You want better-performing sales copy? Then study the chapter “The Impression of Increase” from Wallace Wattles’ book, The Science of Getting Rich. The book is not about sales copy…BUT it’s about conveying the impression of increase and...

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