Business is so fascinating.
It provides a vehicle through which to serve a specific group of people in a specific way!
Writing and editing for a variety of companies, I get to see the insides of what makes a successful business.
At the heart of every successful biz is “service”…serving others, helping others, and doing a damn good job at it!
More than that, you also need the ability to deliver crisp, clear communication.
Communication is even more valuable than money, because it LEADS to money.
…And this is where many companies break down.
Most think, “I need more funding” or “I need another loan…”
But this is disempowering.
What they REALLY need is to learn how to “communicate” the value of their product or service to others…in a way that is compelling and memorable.
What gets in the way of clear, crisp communication?
Or even more importantly…
How do you achieve razor sharp, crisp, clear communication that causes your business to grow?!
I’ve been studying these questions since 2006 when I quit my day job to start my writing/editing business.
The answer has a lot to do with a willingness to set your ego aside. (Ego is what disrupts the communication process.)
I’ve seen everything from clients who went bankrupt because they wouldn’t get their ego out of their communication…
To clients who’ve sold tens of millions of dollars worth of services and continue to grow to this day… without a single penny of debt, guilt, or remorse.
What’s the difference between the two?
The successful ones clearly COMMUNICATE their value to people!
The unsuccessful ones don’t. (They muddy everything up with uncertainty, doubt, or fear… and this gets laced in their sales copy like a toxic substance.)
You have to be able to write and speak about your biz clearly… in a way that shows people how using your product or service will uplift their life.
Writer, Editor, Copywriter
Founder, The Anti-Marketing Manifesto