n Hypnotizing Yourself to Win or Break Down? | The Anti-Marketing Manifesto

Do you ever notice all the “diagnoses,” labels, definitions, and words people use to describe themselves?

This is a topic I’m passionate about.

People forget that words have power, either positive or negative. They carelessly throw around definitions that fuck up their life.

We have to be mindful of the words we’re using to describe ourselves, our businesses, our finances, our loved ones, you name it.

Many people use labels as an excuse not to take action or improve their lives.

Outside of a serious mental illness, most people are fully capable of taking some kind of positive action, making a sacrifice, or doing something to reinforce self-discipline…but they let themselves be hypnotized by predatory marketing (think: Big Pharma) or Hollywood to believe some word or label permanently afflicts them.

They use their “condition” or definition as a crutch.

And I hate that. I want people to be free from these BS words.

I’ve even done it myself by using weak-ass words like “tired” to describe how I feel on some mornings.

Or “brain fog” to describe how I felt after eating certain foods.

It got to the point where I kept re-creating those negative states via the words, without realizing it.

Today, I no longer use those words to describe/create my reality. If I catch myself using them (or “feeling” that way), I’ll do what Wes Watson recommends — 100 burpees. 🙂

Bam. That’s me making a choice to be energized in the moment.

The flood of endorphins caused by the physical activity will immediately pull me out of that BS state that I don’t want to be in.

It puts me in a positive state, where I can then make excellent choices and take the right actions.

It’s a way of training myself to see myself in a new light. Daily.

What words do you use to describe yourself, your reality, and/or your moment-by-moment experience?

Are those words hypnotizing you to live as your BEST self?

Or are they forcing you to constantly re-create a negative state you don’t want to be in?

Author, The Anti-Marketing Manifesto

About the Author

Michelle Lopez Boggs is a copywriter, editor, and author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She writes for 8-figure brands and teaches her clients follow the MEI(S) principle: motivate, educate, inspire, and sell. To download a FREE copy of her book, click here.

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