n Ignore the “Narrative” | The Anti-Marketing Manifesto

Be careful what “narratives” you pay attention to.

Attention is like water and fertilizer, growing whatever it’s placed upon. (It’s actually a creative force.)

Currently, there is a ridiculous narrative going around… that says…

“Businesses have been squashed and killed, and there is no work.”

That is simply not true.

(Who would benefit from you believing that’s true?)

If you look at businesses that IGNORED that narrative… they’re having some of the most productive, busiest times of their life.

They can hardly keep up with demand.

As an anti-marketer, you create your business from the inside out…

Realizing it all starts with you, your attitude, your perceptions, your work ethic, your focus, and your ability to ignore ANYTHING that doesn’t align with your real self.

I love this quote about a man who was worried about the rumors (aka the “narrative”):

“Go back to your work and ignore the rumors. Let the others fear and fret, but don’t let yourself come under their thought. To prove your faith or confidence in the Law, prepare to enter another year’s business on your books. Get ready to carry on, and expect your work to increase and improve.”
– Raymond Holliwell, Working with the Law

In the past 6 months, were you careful to set a boundary on any “news” about businesses going out of business?

That’s a narrative… one that doesn’t serve a single business owner.

If you focus on it, it grows.

Instead, feed your mind with ideas that business is overflowing.


P.S. My new book, The Anti-Marketing Manifesto: How to Sell Without Being a Sellout, will help you create your own positive “narrative” for your business!

Check it out on Amazon!

Order here >> https://amzn.to/3lAACzf

About the Author

Michelle Lopez Boggs is a copywriter, editor, and author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She writes for 8-figure brands and teaches her clients follow the MEI(S) principle: motivate, educate, inspire, and sell. To download a FREE copy of her book, click here.

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