n Inconvenience | The Anti-Marketing Manifesto

I came across this quote the other day:

“Cats can work out mathematically the exact place to sit that will cause the most inconvenience.”

It’s a funny quote. And it’s kind of brilliant.

It was accompanied by a picture of a cat sitting on someone’s keyboard.

The cat is on on my keyboard, therefore I cannot type.

Substitute “cats” with whatever your inconvenience of choice is…

Kids, unexpected bills, spouse who’s being annoying, friends who are bitching, in-laws, injuries, etc.

Substitute “sits” with “shows up.”

“[Problems] can work out mathematically the exact [time and] place to [show up] that will cause the most inconvenience.”

What’s your version of the “cat”? LOL.

Hint: It’s something that always seems to show up to inconvenience you, right before you’re about to do the work that causes success.

It’s somewhat of a “furry” derailer.

The big question is… do you let it stop or distract you?

When the “cat” turns to mush when you try to scoop her up off your laptop… (suddenly she conveniently doesn’t have a spine), or a toddler suddenly cannot be picked up, because his body melts like gravy into the floor… or an argument seems to have no end…

What is your response?

Lash out? Fight back? Get frustrated? Be tempted to “throw it all away”? Say “F#ck off” to life’s funny / irritating challenges?

Or do you laugh and gently rearrange reality so that you that you can get back to work?

Talk soon,

Founder, The Anti-Marketing Manifesto

About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She has helped her clients sell millions of dollars’ worth of products and services online by writing as their true selves and crystallizing their human emotions onto the “page.” With a background as a professional copywriter, editor, and "anti-marketer," Michelle teaches her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

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