I just started taking hip hop dance classes.
It’s been a lifelong dream of mine to be in a dance music video someday…so I found the best studio in Denver and the best instructors and jumped right in!
There’s something quite satisfying about learning the moves to a choreography. It’s a challenge requiring mind/body coordination. But you CAN’T let your mental chatter get in the way of moving your body.
Yesterday our instructor said something profound:
“It’s all just muscle memory. So don’t worry about getting the moves done perfectly. Just keep practicing.”
I thought “muscle memory” was a cool term. Do a movement enough times, and your body will eventually memorize it. Eventually it will become second nature and you won’t have to think about it…you’ll just do it.
In terms of marketing, you can build up your “muscle memory” when it comes to daily email marketing.
All the marketing gurus encourage NOT to send too many emails, but instead to follow some lame template and only send a limited number of emails.
Screw that. I encourage my clients to send out at least one email daily to their list. Yes, DAILY. Why? Because it builds MUSCLE MEMORY.
First of all, it trains your subscribers to buy from you. And secondly, it trains YOU to get into the habit of writing something every day that generates sales.
Don’t overthink it. Your daily email can be a quick 1-page article. It can be a short paragraph about something you experienced with your family. It can be a link to a blog you just published. It can be dumb as hell. (The dumber the better, actually.) Even if you think “No one will care…” Send it away.
Plug your product URL in the P.S. and you’ll get sales.
You want more online sales, don’t you?
Over the years, I’ve heard all kinds of excuses as to why people don’t want to send a daily email to their list:
“That’s too much.” “I don’t want to seem obnoxious.” “I don’t want to seem ‘loud.'” “People’s inboxes are cluttered enough as it is.” “I don’t have time.” “I don’t want to draw excessive attention to myself.”
This is all toxic thinking. It’s no different from the mental chatter that makes a person freeze when they’re supposed to keep moving on the dance floor.
You’re not the “Inbox Whisperer.” People are adults and can manage their own inboxes. You need to prioritize YOUR OWN SUCCESS over making other people more comfortable regarding their email inboxes.
Who cares if they think you’re too much? They can unsubscribe.
Meanwhile, the people who love you will praise every bit of content they read from you…even if they don’t have time to read every single email.
If I can walk into a boutique dance studio as a total beginner with zero experience…and within 55 minutes, be doing a complete hip hop choreography routine to a Missy Elliott song, in sync with 8 other dancers…then I’m sure you can write a daily email.
It’s not complicated….unless you let your mind chatter take over.
Michelle
P.S. The requests are pouring in! If you want to grow your ONLINE sales, request a free review and I’ll look at your website to determine 1-3 things you could do today to start increasing sales. (I’ll probably tell you to delete your “Subscribe to Newsletter” box, and to start emailing your list 10x more than what you’re currently doing.)
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 