n We’re all predators – the only question is, what are we preying on? | The Anti-Marketing Manifesto

Typing up this quick blog post from my hotel room in Mooresville, North Carolina…

I just spent the weekend in a room full of people playing at high levels in life and in business.

We dove deep into the Universal Law of Polarity, which states, “If you desire something, the way to fulfill that desire is already here.” You just have to get past your programming to uncover it.

One woman in our group shared the story of how she made $140K in a month selling relationship coaching packages. She proudly referred to herself as a “predator.” Why? Because she goes after the beliefs, fears, and habits that keep people miserable in their relationships…and helps them transform them into something that makes them insanely happy.

She’s a predator of “relationship problems.”

She zeroes in on the exact pain points that are keeping people locked in their misery, and wreaking havoc on their relationships.

Also, she’s constantly asking for the sale…and she gets it! That’s what a predator does.

Fact is, we’re all predators. The only question is, what are we preying on?

As a writer/copywriter/editor, I prey on unclear sentences that need to be spruced up and cleaned up. I search for the gems and pull them out.

What are you “hunting” for every day? Likes on Facebook? Praise and admiration from people who don’t matter? If so, you’re a predator for other people’s approval.

The highest paid predators prey on problems… they kill problems… they eliminate problems, as David Neagle pointed out in our seminar.

As for me personally, I’m more about “creating what we want” vs. “getting rid of problems.”

But we’re still all predators…we just need to figure out the right things to prey on.

What do you prey on?

What’s the ONE thing you go after, like a cheetah hunting a gazelle…silently stalking its dinner, then going for the kill?

Of course, it’s a little creepy to think of humans preying upon other humans (like marketers preying on a “target market”). Don’t prey on people. Prey on problems. Prey on the limited beliefs or ideas that hold people back from living their best lives.

Talk soon,

P.S. After the training was over, I immediately went back to my hotel room and practiced a new hip hop dance choreography I’ve been learning in dance class. I went nonstop for 4 hours straight! I “preyed” on the (hotel) dance floor!

About the Author

Michelle Lopez Boggs is a copywriter, editor, and author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She writes for 8-figure brands and teaches her clients follow the MEI(S) principle: motivate, educate, inspire, and sell. To download a FREE copy of her book, click here.

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