n Time to B*tch-Slap Some People | The Anti-Marketing Manifesto

It’s another day in the life of an Anti-Marketer…

I’m at my desk, sipping my cup of green tea.

I check my email to see a message from a long-time client asking me to “bitch slap some people” via my editing. (See screenshot below.)

btch-slap

The first thought that runs through my mind is, “Hell yeah…It would be MY HONOR.”

Who are we bitch-slapping, and why are we bitch-slapping them through writing?

We are bitch-slapping those who are ignorant.

Actually, what we’re bitch-slapping is ignorance itself.

Urban Dictionary defines “bitch slap” as: “To open handedly slap someone. Denote disrespect for the person being  bitch slapped as they are not worthy of a man sized punch. Suggests the slap was met with little resistance and much whining.”

(I love quoting Urban Dictionary. No, I am not a writer who follows the Chicago Manual of Style…or any other style guide.)

Ignorance, I hereby award you a less-than-man-sized punch.

About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She has helped her clients sell millions of dollars’ worth of products and services online by writing as their true selves and crystallizing their human emotions onto the “page.” With a background as a professional copywriter, editor, and "anti-marketer," Michelle teaches her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

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