n What is Anti Marketing? – Michelle Explains! | The Anti-Marketing Manifesto

I’m Michelle Lopez, founder of “The Anti-Marketing Manifesto,” a company that teaches people how to sell without being a sell-out.

Anti marketing is a philosophy that revolves around motivating, educating, and inspiring your audience for massive sales. It’s about GIVING, not getting. It’s not about “targeting” a market or manipulating people – it’s about communicating human-to-human, and helping people make informed, healthy decisions for their own lives (including buying your product or service!).

Watch the short 3-minute video below to learn more about antimarketing.

Need a copywriter, editor, or content writer who understands anti-marketing?

If you’re an established home business owner or organization looking to scale up your biz with anti-marketing, I’d love to speak with you! Reach out to me here.

About the Author

Michelle Lopez Boggs is the author of The Anti-Marketing Manifesto: How to Sell Without Being a Sellout. She has helped her clients sell millions of dollars’ worth of products and services online by writing as their true selves and crystallizing their human emotions onto the “page.” With a background as a professional copywriter, editor, and "anti-marketer," Michelle teaches her clients follow the MEI(S) principle: motivate, educate, inspire...and sell. Buy the book here.

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