It’s been about 8 years since I last did an interview.
Now that I’ve published my book, I’m starting to get invitations…
Recently I was interviewed by Charlie Maginness of “The Projector Movement.”
In case you’ve never heard of “Projectors,” they’re one of four Human Design types. Human Design is a system that explores the energy of human beings.
We all have a unique “energy,” which gets expressed differently, depending on your type.
Knowing your energy type is helpful, because you can understand how you’re best designed to operate.
For example, I’m a Projector, which means I have no sacral energy centers. I’m not built to initiate or manifest anything though sheer force or raw determination — because I literally don’t have the energy to do so. It’s like trying to push a car uphill that has no gasoline.
A Projector’s strategy for success in life is to “wait for the invitation.” We’re not built to work hard or to do the 9-to-5 grind.
We’re here to guide others with our wisdom, while mastering a skill set.
When we follow the strategy that’s correct for our design… life flows as easily as a car with a full tank of gas humming along on cruise control.
Looking back on my life… I can totally see how all the countless, failed branding, marketing, and business-building attempts occurred because I did NOT wait for an invitation.
Instead, I was trying to push and force my way through the market place… with results that led to bitterness and resentment.
Discovering my energy type was a breath of fresh air.
Pushing and forcing works well if you’re a Generator or a Manifestor. Those two Human Design types ARE designed to initiate things. They can conquer and destroy their reality through sheer will power. And they have the endless energy to do so. (Typical marketing advice is often suitable for them.)
For them, their strategy for success is way different than Projectors like myself, who are NOT designed to follow in their footsteps.
We have a unique energy, and a unique path that requires a different approach.
Hence, The Anti-Marketing Manifesto was born.
AMM is about knowing your true self, BEING your true self in business and marketing, and profiting as a result.
Anything outside of that constitutes being a sellout.
I didn’t write my book specifically for Projectors (or with a Human Design angle). But this book is resonating with quite a few people who know they’re Projectors. Very interesting!
Waiting for an invitation isn’t about sitting around, twiddling your thumbs, and doing nothing (while “vibrating” your way to heavenly, magical sales).
You have to take action. But this action needs to come from a positive mindset/attitude… where you’re doing things that put YOU in a positive state, first.
From there, you can attract or draw in the right invitations.
(My fiance Dan and I are both Projectors, and we’ve seen this wisdom playing out in our everyday lives. Dan is great at attracting invitations to do IT/security work for huge companies!)
If you’d like to learn more about this energy stuff — which, if you ask me, is the raw material for healing ourselves (as business owners), healing our individual worlds, and thus healing society — then check out the interview below!
Author, The Anti-Marketing Manifesto
P.S. The Kindle version of my NEW book, “The Anti-Marketing Manifesto: How to Sell Without Being a Sellout,” is now available on Amazon.
At $9.99, it’s the cheapest way to buy the book.
Get your copy here. (Hardcover & paperback are also available.)