Equifax’s Lame Canned Apology
I’m taking a moment out of my busy Sunday to remind you of this important anti-marketing principle: Apologies are best served fresh, not canned! I’m always fascinated by how corporations try to cover their ass (CYA) with canned apologies. Take the credit...Does Sending “Too Many Emails” Devalue Your Content?!
Someone recently told me I send out too many emails, and the high frequency “devalues” the content. Ridiculous! If you don’t like the frequency of emails, then don’t read it! Or better yet, unsubscribe. We’re all adults here. If something...I’m a Fan of the Original “It” Movie
I watched Stephen King’s movie “It” several times a child. I also watched the new version that came out recently. The original version was creepier…and the most disturbing part was the fact that the adults couldn’t see the blood that was...Confession
I’ve just realized something profound: I don’t know everything. (Chuckle.) For the past few years, I’ve been acting like I know everything. And I don’t. For the past few years, I’ve been getting mad when people “fail” to see...“Every Business Owner Should Read This Book!”
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