by Michelle Lopez | Dec 3, 2016 | Blog
The first time I wrote a sales-generating email was in 2010. I remember it like it was yesterday. I wrote ONE email for a client, and the result was $1500 worth of sales in a single day. This was after months of her struggling to get ANY sales at all. She was floored....
by Michelle Lopez | Dec 1, 2016 | Blog
When Abby Epstein and Ricki Lake raised $119K in 30 days to fund their upcoming documentary, “Sweetening the Pill,” — they did it by tapping into email lists. In other words, they found lists of people who were most likely to support the documentary,...
by Michelle Lopez | Nov 25, 2016 | Blog
Today is the day after Thanksgiving, officially known as “Black Friday…and most businesses are capitalizing on people’s lack mentality in order to make sales. “For one day only, you can get these great deals…” Blah blah blah. I...
by Michelle Lopez | Nov 19, 2016 | Blog
I spent this past week in Seattle, WA, at David Neagle’s training called “Subconscious Success.” It was all about getting your mind to “Think like success.” Most people are programmed to experience problems all the time. Their problems...
by Michelle Lopez | Nov 9, 2016 | Blog
Right now, half of Americans are freaking out, saying the world is crumbling and going straight to hell. The other half are excited about the future, saying the world can only go “up” from here. You know something interesting? They’re both right....