It’s good to be back in Colorado!
I did a road trip to Utah, stayed there for two weeks…
And didn’t see a single sick or dying person.
I saw a lot of people walking their dogs, drawing on the sidewalks with chalk, and living life.
Dan flew to Utah for a weekend to visit me while I was there.
Zero fucks given about the killer flu.
(Dan told me a guy was wearing a mask on the plane, and therefore, struggled dearly to drink his water through the mask. LOL.)
We gave our money to businesses who “stayed open.”
Cause obviously they love their business and love serving customers MORE than they love caving into fear!
…The rest chose to commit financial and brand suicide by closing their biz for no reason.
“The government made us.”
Yea OK. Whatever. To each their own.
Nobody can make a grown adult do shit.
Anyways, on this trip, a lot of interesting things happened…including an earthquake in Utah… that was strange. I was rattled by that!
And of course, a “mass pause” that really showed people’s true character.
Now more than ever, we need “The Anti-Marketing Manifesto!”
The formatting and copy edit of my book are just about done!
Then it moves onto the production phase…FINALLY!!!
(Interior layout design and book cover, then getting it on Amazon and into bookstores. Then printing.)
I cannot wait.
This is a great era for AMM…because we’ve just seen that 99% of the world is in the grips of mass propaganda and hysteria.
AND THAT INCLUDES BUSINESS OWNERS!
The 1% are using anti-marketing to spread truth.
Businesses are being “wiped out” by their own fear and ignorance… Not questioning a damn thing the “local government” is telling them.
How about some self-government?
How about thinking for yourself instead of letting a “data sheet” guide your decisions?
How about taking responsibility for your own life, and letting others do the same?
I want to take a quick moment to acknowledge the businesses who are staying open and selling!… without using a single fear-based message!
You rock!
Anyone who refuses to cave into fear and predatory marketing already has a strong leg up.
We are KICKING ASS!!!
Keep up the great work!!!
As for me, I’m catching up on a few projects, but remember, I’m available to help with WRITING / EDITING / SELLING / ANTI-MARKETING as needed.
These are core, essential activities for any truth-based business that wants to thrive in the post-corona “mass financial suicide.”
Trust me — you don’t need a generic “copy and paste” of someone else’s lame/canned “coronavirus” message.
That doesn’t motivate, educate, or inspire (MEI) a single soul.
Right now, you need unique anti-marketing content that lets your fans connect with your true character…even stronger.
..So that they can see you actually HAVE character!
You need great writing to communicate your message clearly and have it resonate with fans.
Real fans — not complainers.
(Real fans are those who love your product and love paying for it over and over again.
Complainers try to force you to change who you are, and what you sell…AND they balk at your prices. 🙂 )
Write only to real fans during this time.
Michelle
Founder, The Anti-Marketing Manifesto
Michelle Lopez Boggs is a copywriter, copywriting mentor, and author of "The Anti-Marketing Manifesto: How to Sell Without Being a Sellout." She's helped her clients sell millions of dollars' worth of products and services online by using the MEI(S) principle — motivate, educate, and inspire, and sell. 