The email followup is a simple, yet underutilized tool that can add hundreds of thousands of extra dollars to your revenue. The year was 2011. I had reached out to a potential client asking if they needed help with copywriting. I knew they were already successful....

I positioned myself on the dusty ATV. Dan climbed onto the seat behind me, as it was my turn to drive…hell yeah! Sticky from the Nebraska summer heat, our bodies were slightly covered with dirt. I gripped the rubber steering hand controls. Squeezed the accelerator and...

At age 12, I opened my very first business: A basket full of cool toys, which I rented out to my three younger brothers. "This will make me a ton of money," I thought. "How could it fail?" Cool toys (like Ninja Turtles) were 50 cents an hour. Dumb toys were 10 cents...

I recently re-watched "The Founder" movie about McDonald's. A year ago, I wrote a scathing blog post about what a douche Ray Kroc was, for scamming the original McDonald brothers out of what was theirs. (It's currently one of my highest viewed posts...hmmm.)...

"I'll never have kids," I proudly declared, starting from the age of adolescence. I didn't want them. The desire simply wasn't there. I didn't feel it was in my life's purpose to birth babies, raise kids, or dedicate myself to caring for others. Being forced to...

Just got back from spending a week in beautiful Sandy, Utah, with family. I met my aunt's two dogs, a chihuahua and a new 3-month old pitbull/mastiff puppy! The puppy was ginormous compared to the chihuahua. We walked them (more like "ran" them), with the dogs...

A "customer spotlight" is a written article in which you focus entirely on the positive experience of one of your top customers, clients, or fans. The goal with a spotlight is to tell the customer's story using their unique language and personality, share what...

I wrote the following interview as an example of a customer spotlight, a unique form of content writing that helps businesses sell more of their products online. This spotlight features Ryan, who is an avid fan of YNAB ("You Need a Budget"). YNAB is the popular...

Do you want to start increasing your online sales fast? If so, here's a critical first piece of advice: The home page is dead...but LANDING PAGES are alive and well. What do I mean by this? Simply that people no longer hang out on website home pages. In the old days...

Forget reaching out to “influencers.” BE the influencer. This is tip #10 from my report, "10 Anti-Marketing Tips: How to Sell Without Being Sellout." The idea of reaching out to influencers to promote your product to their lists and their followers is seductive. On...