I was reading about Narcissistic Personality Disorder (NPD) and all the behaviors associated with it. Popular wisdom says most people with NPD can never be cured. Those who ARE cured usually hit a “rock bottom” experience that drives them to change and heal...

I love Blair Enns’ article detailing “10 social media sins” he’s guilty of. I especially love sin #3, which makes a great case for avoiding useless conversations, especially those that tend to arise on social media: “I like that life, work, learning is now one big...

As a marketer, I believe organic product companies are best served by being PERSONAL and HUMAN-SOUNDING…rather than “too professional” or corporate-sounding in their marketing. I dunno what it is…but many biz owners try to hide behind a corporate veil. They’re too...

Taking a deep breath, I walked into the reptile store. It was a place devoted entirely to living, breathing reptiles and other crawly things. You could buy them as pets. Or simply browse. The placed smelled like a swamp, appropriately so. The aisles were cluttered...

The best organic companies are not ashamed of charging premium prices for their products. In fact, because they know the high value of their products, they don’t hesitate to charge more. They don’t waste time apologizing for their high prices, nor do they focus...

Sending an email to your list is an opportunity to create a positive outcome. With a simple email, you can generate sales…educate readers…change lives…and more. However, there are some very easy ways to screw this up. As someone who’s subscribed to many, many email...

I used to think having a high number of comments on any given piece of content was a good thing. Whether it was a blog post, YouTube video, high-profile article, or even a Tweet, I used to think “high engagement” was not only desirable — but the main goal. Then...

In my report “The 8 Levels of Consumer Awareness Around Organic,” I wrote about the necessity of tailoring your content to people at multiple levels of awareness... not just to the smart ones. This means you make your message accessible to ALL levels of awareness —...

Is your small business driven by values...or do you only respond to external pressure? In 2015, I wrote about Tim Hortons, a Canadian coffee franchise (which is huge in Canada, but struggling in the U.S.). For about three weeks, 1,500 Tim Hortons locations had been...