Ninja Discipline
Remember the original Ninja Turtle movies? I used to love those. Raphael’s bad attitude was the best. Michelangelo’s goofball nature was excellent. Being somewhat of a tomboy growing up, I always bonded with the turtles in my own mind. I liked that they were...
The Challenger Sale: How to Consistently Achieve Excellent Sales of Your Organic Products
Want to out-perform all other organic product companies selling similar products as you? Then focus on doing this 1 thing: Make people think about things in ways they’ve never thought of before. In other words…challenge their world view. Looking back on the various...
Fighting Against the Forces of Mediocrity: Interview with Todd Oppenheimer on “Excellence” in the Organic Industry
CRAFTSMANSHIP Magazine: The Quest for Excellence is a publication that dives deep into the topic of excellence and the “ethos of craftsmanship.” It explores individuals who have mastered their particular craft and whose lives illuminate “the architecture of...
Visiting the Fam
This week I’m on travel, visiting family in Salt Lake City, UT. Weather’s beautiful, the energy is different, and it’s nice change from my normal routine in Colorado. The first two days, I did absolutely nothing. Forced myself not to work. Vegged out. Engaged in as...
If You Have No Clue How to Promote Ur Biz…Stop What You’re Doing and Be Inspired by These “Thug Life” Cats
#ThugLife is a popular thing right now on YouTube. It’s where an animal suddenly does something unexpectedly... similar to what a gangster might do. The animal's face is put in a freeze frame as the video zooms in for dramatic effect, with gangster rap playing in the...
How to Use Your Real Life Experiences as STORIES in Your Emails
An easy way to generate material for your email newsletter is to simply look at your present life. It's brimming with raw story material. What are you currently doing / thinking about / reading / or observing TODAY (or this past week)? You can write about it. This is...
The Path of Least Resistance in Marketing Your Organic Products
A while back, I read a great book called "The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life" by Robert Fritz. It’s such an amazing book! And its wisdom applies to marketing and selling organic, non-toxic products online. The book...
“Can we use this?” (Or Why Sharing Banal Stories from Your Life = More Sales)
There's a bit of a cancerous thought going around...and it goes something like this: "My stories aren't that important or worth sharing." Perhaps you've had some variation of this thought. You sit down to write an email, or a marketing campaign, and can't seem to get...
An Inside Look at Pure Barre: What Makes This Fitness Boutique Franchise Work So Well?
Interview with Karen Mumme, Pure Barre Studio Owner Karen Mumme doing the chair pose at the barre Pure Barre is the largest, most established barre franchise in the U.S., with nearly 300 studios across the country. It’s also one of my favorite companies to spend money...
Extreme Example of Contrast Marketing: Whole Foods Accused of Misleading Customers on ‘Humanely Raised’ Animal Products
As someone who gets paid to write words that generate sales, I strongly believe in the power of contrast marketing. This is essentially where you take one thing, and contrast it to something that is its polar opposite. You dramatize the extreme "black and white"...
“Every Business Owner Should Read This Book!”
Buy a paperback, Kindle, or hardcover copy on Amazon or other online retailers.
